Pharma Omnichannel Engagement Lead

Ipsen Biopharmaceuticals Inc.; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Ipsen Ltd. in London is seeking a Customer Engagement Manager to shape omnichannel strategies across digital channels for healthcare professionals.

You will collaborate with brand, medical and cross-functional teams to turn priorities into meaningful engagement that respects regulatory expectations. The role focuses on omnichannel experiences, content governance, and data-driven optimisation to improve customer interactions.

Qualifications

• Experience in digital marketing within healthcare/pharma is essential.
• Ability to design and deliver omnichannel customer journeys and campaigns.
• Familiarity with compliance and regulatory requirements in UK pharma.

Responsibilities

• Develop omnichannel plans and customer journeys that drive engagement.
• Lead end-to-end delivery of digital campaigns from planning to optimisation.
• Partner with brand and medical teams to ensure integrated activities.
• Govern digital content with internal/external stakeholders to ensure compliance.
• Translate engagement metrics and insights into actionable recommendations.
• Shape digital capabilities and champion innovation across teams.
• Lead digital projects and global rollouts, including pilots and capability implementations.

Skills

Omnichannel marketing

Digital campaigns

Data analytics

Stakeholder collaboration

Project management

Education

Bachelor's degree in Marketing or Life Sciences

Tools

Veeva Vault

Veeva CRM

Job description

Ipsen Ltd. in London is seeking a Customer Engagement Manager to shape omnichannel strategies across digital channels for healthcare professionals.

You will collaborate with brand, medical and cross-functional teams to turn priorities into meaningful engagement that respects regulatory expectations. The role focuses on omnichannel experiences, content governance, and data-driven optimisation to improve customer interactions.