Omnichannel Engagement Lead (FTC)

Ipsen; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Ipsen Ltd is seeking a Customer Engagement Manager on a fixed term contract to lead omnichannel engagement with healthcare professionals in the UK. The role sits within the Business & Customer Excellence function, based hybrid at Paddington, London, with collaboration across brand, medical and cross-functional teams.

You will shape how we use digital channels, data and content to improve customer experiences and drive measurable engagement, while ensuring compliance and a patient-centric

Qualifications

• Experience in digital marketing and omnichannel engagement across healthcare channels.
• Understanding of UK pharma environment and compliance considerations.
• Ability to design digital content and customer journeys using data insights.

Responsibilities

• Develop and deliver omnichannel plans and customer journeys that drive engagement.
• Lead end-to-end delivery of digital campaigns from planning to optimisation.
• Collaborate with brand and medical teams to ensure integrated activities.
• Develop and govern digital content with stakeholders and agencies.
• Utilise analytics to translate engagement data into actions and recommendations.

Skills

Digital marketing

Omnichannel

Customer engagement

Pharma knowledge

Tools

Veeva Vault

Veeva

Job description

Ipsen Ltd is seeking a Customer Engagement Manager on a fixed term contract to lead omnichannel engagement with healthcare professionals in the UK. The role sits within the Business & Customer Excellence function, based hybrid at Paddington, London, with collaboration across brand, medical and cross-functional teams.

You will shape how we use digital channels, data and content to improve customer experiences and drive measurable engagement, while ensuring compliance and a patient-centric