Personal Brand Lead

Thehumanoid; Greater London; On-site; GBP 70,000 - 120,000; Full time

Benefits offered by this job

Equity stock options

30+ days off

Private healthcare

Pension scheme 8%

Free breakfast/lunch

Frontier collaboration

Job summary

Humanoid, a pioneering robotics company, seeks a Personal Brand Lead for the Marketing team in London. The role focuses on shaping and amplifying the founder’s public presence through media engagements, content creation, and speaking opportunities.

You will build a robust media network across tech and robotics, manage the founder's public image, and lead social media with a consistent voice across platforms. Collaboration with world-class engineers and researchers is essential.

Qualifications

• More than 5 years of experience managing a founder's personal brand or public figure branding.
• Extensive network of Tier-1 and Tier-2 media contacts across tech/AI/robotics in US/UK/Europe.
• Excellent interpersonal skills and ability to work under deadlines.

Responsibilities

• Develop and execute a comprehensive personal brand strategy for the founder.
• Build and maintain relationships with media, journalists and influencers.
• Secure interviews, features and bylined articles in relevant outlets.
• Oversee creation of content such as articles, social posts, speeches and thought leadership.
• Arrange speaking opportunities at conferences and industry events.
• Prepare the founder for public appearances and media interactions.
• Monitor and manage the founder's public image and reputation.
• Lead social media strategy and ensure authentic messaging across platforms.
• Track performance metrics and adjust brand development strategies.

Skills

Media relations

Brand management

Public figure branding

Stakeholder relations

Social media strategy

communications

Media interviews

Tools

PR tools

Job description

Here at Humanoid, we believe in a future where robots amplify human potential. That’s why we’ve set out on a mission to build the world’s most capable, commercially-scalable, and safe humanoid robots. We’re bringing that mission to life with HMND‑01 Alpha - our rapidly developed humanoid platform now running in real industrial pilots - and we’re growing the team to take it even further.

About The Role

We're hiring a Personal Brand Lead for our Marketing team based in London.

What You’ll Do:

• Develop and execute a comprehensive personal brand strategy for the founder;

• Build and maintain strong relationships with media, journalists, and influencers;

• Secure interviews, features, and bylined articles in relevant media outlets;

• Oversee creation of content such as articles, social media posts, speeches, and thought leadership materials;

• Identify and arrange speaking opportunities at conferences, forums, and industry events;

• Prepare the founder for public appearances and media interactions;

• Monitor and manage the founder’s public image and reputation;

• Lead social media strategy and ensure consistent, authentic messaging across platforms;

• Track performance metrics and adjust brand development strategies based on insights

What We're Looking For:

• More than 5 years of relevant experience in managing the personal brand of a high-net-worth individual and/or public figure (e.g., personal brand manager, celebrity producer, agent, press officer, PR lead, or similar).

• Extensive network of Tier-1 and Tier-2 media contacts, event organizers, and bloggers (investor connections are a plus) across the tech, AI, and robotics sectors in the USA, UK, and Europe.

• Excellent interpersonal skills.

• Ability to perform well under pressure and tight deadlines.

What We Offer

• Competitive equity: stock options with meaningful upside as we scale.

• 30+ paid days off, including 23 days of annual leave, all UK bank holidays, and additional company closure days (including Christmas–New Year shutdown).

• Private healthcare, including virtual and in-person care.

• Pension scheme with 8% total contribution (5% employee, 3% employer) on full earnings.

• Free daily breakfast, catered lunch, and snacks in-office.

• Work at the frontier - collaborate daily with world-class engineers, researchers, and product experts building the next generation of AI and humanoid robotics.

• Real ownership - direct access to founding leadership, meaningful input on product direction, and the ability to drive key initiatives from day one.