Personal Brand Lead

Humanoid; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Stock options

Paid time off

Private healthcare

Pension plan

Free meals in office

Job summary

Humanoid in London is seeking a Personal Brand Lead to shape the founder's public presence and protect the reputation of the world’s leading humanoid robotics company. You will orchestrate media outreach, interview opportunities, and thought leadership across tech and robotics outlets.

You’ll build relationships with reporters, manage content across articles, social posts, and speeches, and prepare the founder for high‑stakes appearances while driving consistent messaging and measurable impact.

Qualifications

• 5+ years in personal brand management for high-net-worth individuals or public figures.
• Extensive Tier-1 and Tier-2 media contacts across tech, AI, and robotics in USA/UK/Europe.
• Strong interpersonal skills and ability to work under tight deadlines.

Responsibilities

• Develop and execute a comprehensive personal brand strategy for the founder.
• Manage media relationships and secure interviews, features, bylined articles.
• Oversee content creation: articles, social posts, speeches, thought leadership.
• Arrange speaking opportunities at conferences and industry events.
• Prepare the founder for public appearances and media interactions.
• Monitor founder's public image and reputation.
• Lead social media strategy and ensure authentic messaging.

Skills

Experience >5y

Media network

Interpersonal skills

Pressure handling

Job description

Here at Humanoid, we believe in a future where robots amplify human potential. That’s why we’ve set out on a mission to build the world’s most capable, commercially-scalable, and safe humanoid robots. We’re bringing that mission to life with HMND‑01 Alpha - our rapidly developed humanoid platform now running in real industrial pilots - and we’re growing the team to take it even further.

About The Role

We're hiring a Personal Brand Lead for our Marketing team based in London.

What You’ll Do:

• Develop and execute a comprehensive personal brand strategy for the founder;

• Build and maintain strong relationships with media, journalists, and influencers;

• Secure interviews, features, and bylined articles in relevant media outlets;

• Oversee creation of content such as articles, social media posts, speeches, and thought leadership materials;

• Identify and arrange speaking opportunities at conferences, forums, and industry events;

• Prepare the founder for public appearances and media interactions;

• Monitor and manage the founder’s public image and reputation;

• Lead social media strategy and ensure consistent, authentic messaging across platforms;

• Track performance metrics and adjust brand development strategies based on insights

What We're Looking For:

• More than 5 years of relevant experience in managing the personal brand of a high-net-worth individual and/or public figure (e.g., personal brand manager, celebrity producer, agent, press officer, PR lead, or similar).

• Extensive network of Tier-1 and Tier-2 media contacts, event organizers, and bloggers (investor connections are a plus) across the tech, AI, and robotics sectors in the USA, UK, and Europe.

• Excellent interpersonal skills.

• Ability to perform well under pressure and tight deadlines.

What We Offer

• Competitive equity: stock options with meaningful upside as we scale.

• 30+ paid days off, including 23 days of annual leave, all UK bank holidays, and additional company closure days (including Christmas–New Year shutdown).

• Private healthcare, including virtual and in-person care.

• Pension scheme with 8% total contribution (5% employee, 3% employer) on full earnings.

• Free daily breakfast, catered lunch, and snacks in-office.

• Work at the frontier - collaborate daily with world-class engineers, researchers, and product experts building the next generation of AI and humanoid robotics.

• Real ownership - direct access to founding leadership, meaningful input on product direction, and the ability to drive key initiatives from day one.