Senior CRM Leader - Data-Driven Growth

FOOTASYLUM; Greater Manchester; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

Footasylum is seeking a commercially driven Senior CRM Manager to evolve our customer engagement strategy using data, testing and optimisation propelling retention, loyalty and customer lifetime value. You will craft sophisticated segmentation, automated journeys and experimentation frameworks to translate insights into measurable commercial outcomes.

As part of the Ecommerce team, you will partner with Data, Analytics, Digital and Product to drive a test-and-learn culture and ensure every CRM

Qualifications

• Proven success developing data-led CRM and lifecycle strategies.
• Significant CRM experience within ecommerce or retail.
• Strong analytical skills with experience interpreting customer data and performance metrics.
• Hands-on experience delivering structured testing and optimisation programmes.
• Expertise in customer segmentation, personalisation, and marketing automation.

Responsibilities

• You will develop and deliver a data-led CRM strategy focused on customer retention, lifetime value, and commercial growth.
• You will own the CRM testing and optimisation roadmap, implementing A/B and multivariate testing across customer journeys, messaging, content, personalisation, frequency, and channel strategy.
• You will design and optimise automated lifecycle programmes, including welcome, onboarding, browse and basket abandonment, post-purchase, reactivation, and loyalty journeys.
• You will build sophisticated customer segmentation using behavioural, transactional, and predictive data to deliver highly personalised communications.
• You will analyse campaign and customer performance to identify opportunities, optimise engagement, and maximise ROI.
• You will develop CRM dashboards and reporting to provide actionable insight on customer behaviour and campaign effectiveness.
• You will partner with Data, Analytics, Ecommerce, and Product teams to translate customer insight into commercial action.
• You will lead and develop the CRM team, embedding a culture of continuous improvement, experimentation, and customer‑first thinking.

Skills

CRM strategy

Data-driven decisions

Segmentation

Personalisation

Marketing automation

A/B testing

Lifecycle programs

Stakeholder leadership

Tools

Salesforce Marketing Cloud

Klaviyo

Braze

Emarsys

Bloomreach

Job description

Footasylum is seeking a commercially driven Senior CRM Manager to evolve our customer engagement strategy using data, testing and optimisation propelling retention, loyalty and customer lifetime value. You will craft sophisticated segmentation, automated journeys and experimentation frameworks to translate insights into measurable commercial outcomes.

As part of the Ecommerce team, you will partner with Data, Analytics, Digital and Product to drive a test-and-learn culture and ensure every CRM