Performance Marketing Manager

Localised Inc.; Marlow; On-site; GBP 60,000 - 90,000; Full time

Job summary

Localised is seeking a Performance Marketing Manager to join our Marlow, UK team. You will design and execute paid media strategies across SEM, social, and display channels to drive customer acquisition and revenue growth.

You will collaborate with marketing, creative, and analytics to deliver campaigns that maximize ROI and align with global localisation goals. You will lead big-budget campaigns, monitor core KPIs, and continuously test new approaches while building strong relationships with

Qualifications

• Degree in marketing, advertising, or a related field; Google Ads or Facebook Blueprint certifications are desirable.
• Deep knowledge of search engines, social platforms and advertising platforms including Google Ads, TikTok, and Meta.
• Proven track record managing high six-figure marketing budgets with strong ROI.
• Strong analytical skills and data-driven decision making.
• Experience planning and executing paid media campaigns across multiple channels.
• Solid project management and ability to lead cross-functional teams.
• Ability to analyse campaign data, extract insights, and present recommendations.
• Strong business acumen and strategic thinking to drive growth through paid media.

Responsibilities

• Develop and execute strategic paid media plans and campaigns with large budgets.
• Lead planning, implementation, and optimisation of campaigns across SEM, display, social, and other platforms.
• Improve paid media strategies by staying current with industry trends and tech advances.
• Apply innovative approaches to maximise campaign performance and ROI.
• Oversee day-to-day campaign management: budget allocation, bidding, ad copy, targeting, tracking.
• Monitor KPIs (CTR, conversions, CPA, ROAS) and make data-driven decisions.
• Analyse performance data, generate insights, and provide actionable recommendations.
• Lead testing and experimentation (A/B tests, ad creative, landing pages).
• Develop and maintain relationships with external partners, agencies, and platforms.

Skills

Analytics

Budget management

Campaign optimization

Cross-functional teamwork

Education

Marketing degree

Tools

Google Ads

Facebook Blueprint

TikTok Ads

Meta Ads

Job description

Localised is local-first ecommerce. We have reimagined how brands and shoppers transact across borders, languages, currencies and cultures. With our own all-inclusive global ecommerce platform, we rapidly design, build, operate, optimize and market highly localised country-specific ecommerce sites in foreign markets for coveted brands. We help brands go global by being local. We are based in Toronto and London, and we are what brands expanding globally do next.

We are only looking for candidates who are able and willing to work in our Marlow, UK office.

We\'re looking for a Performance Marketing Manager. We are seeking a highly skilled and experienced Performance Marketing Manager to join our team in Marlow, UK. You will be responsible for developing and executing paid media strategies to drive customer acquisition, increase brand visibility, and achieve business goals across various geographical regions. You will collaborate closely with cross-functional teams, including marketing, creative, and analytics, to deliver impactful paid media campaigns.

More specifically, your responsibilities will include

• Develop and execute strategic paid media plans and campaigns, leveraging your expertise in handling large-scale marketing budgets
• Lead the planning, implementation, and optimisation of paid media campaigns across various channels including SEM, display advertising, social media advertising, and other relevant platforms
• Drive the continuous improvement of paid media strategies by staying up to date with industry trends, emerging technologies, and best practices
• Apply innovative approaches to maximise campaign performance and ROI
• Oversee the day-to-day management of paid media campaigns, including budget allocation, bidding strategies, ad copywriting, targeting, and tracking implementation
• Monitor key KPIs such as CTRs, conversion rates, CPA, and ROAS to evaluate campaign effectiveness and make data-driven decisions
• Analyse campaign performance data, generate insights, and provide actionable recommendations to optimise campaigns, increase conversions, and drive revenue growth
• Lead testing and experimentation initiatives to identify new opportunities for optimisation, such as A/B testing, ad creative testing, and landing page optimisation
• Develop and maintain relationships with external partners, agencies, and media platforms

We would love to hear from you if

• You have a degree in marketing, advertising, or a related field — additional certifications in Google Ads or Facebook Blueprint are highly desirable
• You have in-depth knowledge of search engines, social media platforms, and advertising platforms including Google Ads, TikTok, and Meta
• You have a proven track record of successfully managing high six-figure marketing budgets and driving exceptional ROI
• You have strong analytical skills with the ability to interpret complex data, generate insights, and make data-driven decisions
• You have extensive experience planning, executing, and optimising paid media campaigns across multiple channels
• You have strong project management skills and the ability to manage large-scale campaigns and guide cross-functional teams
• You are confident analysing campaign data, identifying insights and presenting recommendations to stakeholders
• You have strong business acumen, strategic thinking, and a passion for driving business growth through paid media

What we value

• We seek the truth. We are empathetic. We listen intently. We do not pretend to know when we don\'t. We ask questions. We are objective. We are open-minded.
• We speak the truth. We are transparent. Opacity takes too much work. We have a point of view. We share our point of view. We say what we mean. We mean what we say.
• We optimize for outcomes. We celebrate results. We do things that make a difference. We hold ourselves and each other accountable. We are driven. We know what we need to do. We got this.
• We innovate together. We are collaborative. We accomplish more together. Our broad perspective is a superpower. We are clever and resourceful. We solve hard problems in clever ways. We are strength in numbers.
• We are brave. We are bold and ambitious. We are adventurous. We choose paths not travelled. We choose the hardest problems. We are the ones in the arena. We are the ones who knock.