Performance Marketing Manager (Full-Time/Remote)

JR United Kingdom; Worcester; Remote; GBP 40,000 - 60,000; Full time

Job summary

A national digital health company seeks a Performance Marketing Manager to drive growth through paid advertising. The role encompasses developing advertising strategies across various platforms, managing budgets, and optimizing campaigns. This is a full-time remote position offering a chance to work collaboratively with a supportive team and contribute to a meaningful mission.

Benefits

100% Remote work

Work with top leadership

Cohesive marketing strategy

Qualifications

• Extensive experience with paid platforms, especially Google Ads and Meta Ads.
• Proven success in running effective campaigns.
• Excellent spoken and written English.

Responsibilities

• Develop and execute paid search and social strategies.
• Manage PPC and paid social budgets effectively.
• Generate reports on campaign metrics and provide insights.

Skills

Analytical

Strategic

Creative

Growth mindset

Tools

Google Ads

Meta Ads

Bing Ads

TikTok Ads

Job description

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Performance Marketing Manager (Full-Time/Remote), Worcester

Client: Digital Smile Planning

Location: Worcester, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 3

Posted: 27.06.2025

Expiry Date: 11.08.2025

Job Description:

Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, Retail Dental Cover, and Corporate Dental Cover.

Smile aims to revolutionise healthcare accessibility and affordability in Australia. It is the top-rated dental cover in the country, offering Retail Dental Cover and Corporate Dental Cover across Australia.

Smile has been operating successfully with a globally distributed team since 2017.

The Role

Role Objectives

We seek a performance marketer with a proven track record in driving growth through paid platforms like Google Ads, Meta Ads, Bing Ads, TikTok, and others. You will be responsible for increasing revenue and sales for our dental cover products, reporting to the Head of Marketing, and working with the Retail and Corporate Dental Cover divisions. This is a full-time role of 40 hours per week, with at least 6 hours of overlap between 8 am-5 pm GMT+10 (Brisbane, Australia).

Key Responsibilities

• Strategic Campaign Development: Develop and execute paid search and social strategies, create platform-specific ad creatives, optimize campaigns, and collaborate with sales teams.
• Own the Complete Funnel: Generate leads and revenue through targeted campaigns, monitor and optimize the funnel, and work with stakeholders to address issues.
• Budget Management: Manage PPC and paid social budgets effectively to ensure optimal performance.
• Testing: Implement A/B testing hypotheses, coordinate tests, and analyze results for continuous improvement.
• Performance Reporting: Generate reports on campaign metrics, provide insights, and recommend improvements.
• Explore New Platforms: Identify new opportunities, collaborate with creatives, align strategies with organic initiatives, and communicate performance to stakeholders.

Key Performance Indicators

• Growth in dental cover sales (acquisition)
• Return on Investment (ROI)
• Customer Acquisition Cost (CAC)

Ideal Profile & Requirements

• Passion for excellence, evidenced by references
• Extensive experience with paid platforms, especially Google Ads and Meta Ads
• Proven success in running effective campaigns
• Analytical, strategic, and creative mindset
• Growth mindset and high integrity
• Excellent spoken and written English

What’s on Offer?

• 100% Remote work
• Full-Time position
• Work in a similar time zone
• Join an established, nearly 20-year-old company
• Be part of a national Australian organization
• Contribute to a meaningful mission
• Work with top leadership and a supportive team
• Enjoy a cohesive marketing strategy aligned with broader goals