Performance Marketing Manager (Full-Time/Remote)

JR United Kingdom; Birmingham; Remote; GBP 40,000 - 70,000; Full time

Job summary

A national digital health company is seeking a Performance Marketing Manager to drive growth through paid platforms like Google Ads and Meta Ads. This full-time remote role involves developing effective marketing strategies, collaborating with teams to enhance sales, and reporting to the Head of Marketing. The ideal candidate has substantial experience in managing marketing campaigns, exceptional communication skills, and a passion for results.

Benefits

100% remote work

Full-time stability

Aligned time zones with the team

Join a well-established organization

Contribute to meaningful healthcare missions

Engage with top leadership and supportive culture

Qualifications

• Extensive experience with paid ad campaigns on various platforms.
• Strong analytical, strategic, and creative skills are essential.
• Results-driven, with excellent communication and integrity.

Responsibilities

• Develop and execute paid search and social campaigns.
• Monitor and optimize campaigns to maximize ROI.
• Collaborate with teams to align messaging and optimize sales.

Skills

Google Ads

Meta Ads

Bing Ads

TikTok Ads

Analytical Skills

Strategic Skills

Creative Skills

Communication (English)

Job description

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Performance Marketing Manager (Full-Time/Remote), Birmingham

Client: Digital Smile Planning

Location: Birmingham, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

3

Posted:

27.06.2025

Expiry Date:

11.08.2025

Job Description:

Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, Retail Dental Cover, and Corporate Dental Cover.

Smile aims to revolutionise healthcare accessibility and affordability in Australia. It is the top-rated dental cover provider, offering Retail and Corporate Dental Cover across the country.

Since 2017, Smile has operated successfully with a globally distributed team.

The Role

Role Objectives

This performance marketing role seeks an experienced marketer with a proven track record in driving growth through paid platforms such as Google Ads, Meta Ads, Bing Ads, TikTok, and others. You will be responsible for increasing revenue and sales for our dental cover products, reporting to the Head of Marketing, and working full-time (40 hours/week) with at least 6 hours overlapping with 8 am-5 pm GMT+10 (Brisbane, Australia).

Key Responsibilities

• Develop and execute paid search and social campaigns to acquire and retain members.
• Create platform-specific ad creatives and detailed plans to drive revenue across channels like Facebook, Instagram, TikTok, YouTube, etc.
• Monitor, analyze, and optimize campaigns to maximize ROI, improve click-through rates, and reduce costs.
• Collaborate with sales, design, content, and IT teams to align messaging and optimize the sales funnel.
• Conduct keyword research, manage bids, ad copy, landing pages, and develop testing hypotheses for continuous improvement.
• Generate regular performance reports and insights to inform strategy.
• Explore new advertising platforms and channels to sustain growth.

Key Performance Indicators

• Drive month-on-month growth in dental cover sales.
• Achieve positive ROI and optimize Customer Acquisition Cost (CAC).

Ideal Profile and Requirements

Seeking a passionate, results-driven individual with extensive experience in Google Ads, Meta Ads, and other paid social platforms. Must demonstrate success with paid campaigns, possess strong analytical, strategic, and creative skills, and have a growth mindset. Excellent English communication and high integrity are essential.

What's on Offer?

• 100% remote work
• Full-time stability
• Aligned time zones
• Join a successful, nearly 20-year-old organization
• Be part of a national Australian company
• Contribute to a meaningful mission in healthcare
• Work with top leadership and a supportive culture