Performance Marketing Manager (Full-Time/Remote)

JR United Kingdom; Telford; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading company in digital health seeks an experienced Performance Marketing Manager to drive revenue for their innovative services. This fully remote position aims to enhance member acquisition through strategic campaigns across multiple paid platforms, contributing to meaningful work in healthcare accessibility. Join a successful team and take part in impactful projects while working closely with top leadership in a supportive environment.

Benefits

100% remote work

Full-time stability

Collaborative culture

Impactful work in healthcare

Qualifications

• Fluency in English and high integrity are essential.
• Passion for performance marketing and experience with paid platforms required.
• Ability to analyze data and optimize campaigns for acquisition.

Responsibilities

• Develop and execute paid search and social campaigns.
• Optimize campaigns for maximum ROI and manage budgets effectively.
• Generate reports with insights and track performance.

Skills

Analytical

Strategic

Creative

Tools

Google Ads

Meta Ads

Bing Ads

TikTok Ads

YouTube Ads

Job description

Social network you want to login/join with:

Performance Marketing Manager (Full-Time/Remote), Telford

Client: Digital Smile Planning

Location: Telford, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

3

Posted:

27.06.2025

Expiry Date:

11.08.2025

Job Description:

Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, Retail Dental Cover, and Corporate Dental Cover.

Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. It is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.

Smile has been operating successfully with a globally distributed team since 2017.

The Role

ROLE OBJECTIVES

This performance marketing role seeks an experienced marketer with a proven track record of driving business growth using paid tools such as Google Ads, Meta Ads, Bing Ads, TikTok, and other paid marketing platforms.

You will be responsible for driving revenue and sales for Retail Dental Cover and Corporate Dental Cover, reporting to the Head of Marketing. The position is full-time, 40 hours per week, with at least 6 hours of overlap between 8 am-5 pm GMT+10 (Brisbane, Australia).

Key Responsibilities

• Develop and execute paid search and social campaigns to increase member acquisition and retention across platforms like Google, Bing, Facebook, Instagram, TikTok, and YouTube.
• Optimize campaigns continuously to maximize ROI, click-through rates, and reduce cost per acquisition.
• Collaborate with sales, design, content, and IT teams to align messaging and improve campaign performance.
• Conduct keyword research, manage bids, ad copy, and landing pages to enhance campaign effectiveness.
• Manage the complete funnel from impressions to conversions, tracking and troubleshooting to optimize performance.
• Effectively manage budgets to ensure cost-efficient campaigns.
• Develop hypotheses for testing, coordinate A/B tests, and implement improvements based on data.
• Generate regular performance reports with insights and recommendations.
• Explore new platforms and channels to sustain and accelerate growth.
• Communicate campaign performance and insights to stakeholders.

Key Performance Indicators

• Growth in dental cover sales (acquisition)
• Return on Investment (ROI)
• Customer Acquisition Cost (CAC)

Ideal Profile & Requirements

Looking for someone passionate, experienced with paid platforms, analytical, strategic, creative, and with a growth mindset. Fluency in English and high integrity are essential.

What’s on Offer?

• 100% remote work
• Full-time stability
• Aligned time zone
• Join a successful, established company with a national presence in Australia
• Meaningful work contributing to healthcare accessibility
• Collaborate with top-tier leadership and a supportive culture