Performance Marketing Manager (Full-Time/Remote)

JR United Kingdom; Chester; Remote; GBP 35,000 - 55,000; Full time

Job summary

A leading digital health company in Australia is seeking a Performance Marketing Manager (Full-Time/Remote) to drive revenue for Dental Cover offerings. The ideal candidate will leverage extensive experience with paid marketing tools like Google Ads and Meta Ads. This role promises full autonomy, an integral part of a supportive and innovative marketing team dedicated to excellence.

Benefits

100% Remote work flexibility

Full-time stability

Work with top leadership

Positive, supportive culture

Qualifications

• Extensive experience with Google Ads and Meta Ads.
• Proven success with paid marketing platforms.
• Excellent spoken and written English.

Responsibilities

• Develop and execute paid search strategies.
• Monitor and optimize PPC campaigns.
• Manage budgets for PPC and paid social effectively.

Skills

Analytical skills

Creative skills

Strategic thinking

Growth mindset

Job description

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Performance Marketing Manager (Full-Time/Remote), Chester

Client: Digital Smile Planning

Location: Chester, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

3

Posted:

27.06.2025

Expiry Date:

11.08.2025

Job Description:

Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.

Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.

Smile has been operating successfully with a globally distributed team since 2017.

The Role

ROLE OBJECTIVES

This performance profile seeks to attract a performance marketer with a proven track record of driving business growth using paid tools such as Google Ads, Meta Ads, Bing Ads, TikTok, and other paid marketing platforms.

As a performance marketer, you will be accountable for driving revenue and sales for Retail Dental Cover and Corporate Dental Cover.

This role will report to the Head of Marketing and will be part of the Retail Dental Cover & Corporate Dental Cover Divisions. The position is full-time, 40 hours per week, with at least 6 hours of overlap between 8 am-5 pm GMT+10 (Brisbane, Australia).

Key Responsibilities

• Develop and execute paid search strategies aligned with business goals to increase member acquisition across Google, Bing, and other platforms.
• Develop and execute paid social campaigns to acquire and retain members.
• Create platform-specific ad creatives (videos and static) for channels like Facebook, Instagram, TikTok, YouTube.
• Monitor, analyze, and optimize PPC campaigns to maximize ROI, improve CTR, and reduce CPA.
• Collaborate with sales to align messaging and drive growth.
• Conduct keyword research, manage bids, ad copy, and landing page optimization.
• Analyze paid social campaigns for ROI and CPA improvements.

Own the Complete Funnel

• Generate leads and revenue through targeted campaigns at all funnel stages.
• Track impressions to conversions daily.
• Identify and troubleshoot performance issues.
• Report insights regularly to stakeholders.
• Coordinate with design, content, and IT teams.

Budget Management

• Manage PPC and paid social budgets effectively for optimal performance.

Testing

• Develop hypotheses and prioritize testing plans.
• Coordinate A/B testing of ad elements to identify high performers.

Performance Reporting

• Generate and analyze reports on key PPC and paid social metrics.
• Provide actionable insights for campaign improvement.

Explore New Platforms

• Identify and test new paid platform opportunities.
• Drive growth through experimentation and data-driven decisions.
• Coordinate with creative teams to ensure alignment with brand guidelines.
• Align performance strategies with organic initiatives.
• Communicate performance updates to stakeholders.

KEY PERFORMANCE INDICATORS

• Acquisition: Grow Smile Dental Cover sales month-on-month.
• ROI: Measure revenue and lifetime value, ensuring positive ROI.
• CAC: Optimize customer acquisition cost within budget.

Ideal Profile & Requirements

• Passion for excellence, evidenced by references.
• Extensive experience with Google Ads, Meta Ads, and other paid platforms.
• Proven success with Google and Meta ads.
• Analytical, strategic, and creative skills.
• Growth mindset: embrace challenges, learn from feedback.
• Excellent spoken and written English.
• Highest integrity.

If you meet all requirements and are a great fit, we look forward to your application!

What's on Offer?

• 100% Remote work flexibility.
• Full-time stability.
• Work in a compatible time zone.
• Join a successful, nearly 20-year-old organization.
• Be part of a national Australian company.
• Contribute to a meaningful mission.
• Work with top leadership and a talented team.
• Enjoy a positive, supportive culture.
• Benefit from an integrated marketing strategy.