Performance Marketing Manager - Festivals & Events

ZipRecruiter; London; On-site; GBP 55,000 - 70,000; Full time

Job summary

A leading events company in London seeks a Performance Marketing Manager to lead their paid media strategy. The role involves managing substantial media budgets, optimizing campaigns across platforms, and integrating marketing strategies for increased ticket sales and fan engagement. Ideal candidates have solid experience in performance marketing, particularly in fast-paced event environments.

Qualifications

• Proven experience in performance marketing focused on ticket sales.
• Strong knowledge of paid media platforms and seasonal planning.
• Experience in live events or festivals is preferred.

Responsibilities

• Plan and optimise paid media campaigns across multiple platforms.
• Manage six-figure media budgets focusing on performance-driven allocation.
• Deliver clear performance reports and insights to stakeholders.

Skills

Performance Marketing

Campaign Management

Data Analysis

Content Strategy

Tools

CRM

Ad Platforms (Meta, Google, TikTok, YouTube)

Marketing Automation Tools

Job description

Job Description

Performance Marketing Manager, London, 55-70k

The Company

My client is a fast-paced live events company seeking a Performance Marketing Manager to lead paid media strategy and community engagement across a portfolio of UK and European festivals.

The ideal candidate will have experience managing large media budgets and a strong grasp of audience behaviour, seasonal trends, and campaign storytelling that connects with music fans.

The Job

As the Performance Marketing Manager, your responsibilities will include:

1. Campaign Management: Plan and optimise paid media campaigns across platforms (Meta, Google, TikTok, YouTube) to drive ticket sales and fan engagement.
2. Budget Oversight: Manage six-figure media budgets with a focus on ROAS and performance-driven allocation.
3. Integrated Marketing: Align paid media with organic, influencer, and community strategies to ensure cohesive messaging and maximize impact.
4. Real-Time Optimization: Adjust campaigns based on ticket trends, lineup changes, and audience insights to boost effectiveness.
5. Tech & Automation: Enhance the marketing tech stack to support CRM integration, automation, and real-time reporting.
6. Reporting & Insights: Deliver clear performance reports and strategic insights to stakeholders, highlighting key metrics like sales and engagement.

You

• Proven performance marketing experience focused on ticket sales, engagement, and real-time optimization.
• Strong knowledge of paid media platforms and seasonal campaign planning.
• Experience in live events or festivals is highly preferred.
• Skilled in marketing tech and automation, including CRM, analytics, and ad platforms.
• Analytical mindset with the ability to turn data into revenue-driving insights.
• Excellent project management skills, especially during high-volume campaign periods.

Apply Now

You can apply for this role of Performance Marketing Manager now by sending us your CV or by calling us! Don't forget to register as a candidate too.

Derick

Senior Consultant

Sphere Digital Recruitment currently has a variety of job opportunities across digital. Feel free to get in touch with us to find out how we can help you. Please visit our website for more information.

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