Performance Marketing Manager - App | Betty CA

Betty CA; Greater London; Presencial; GBP 50.000 - 80.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Premium Health insurance

Career and skills development

Fun and collaborative team environment

New modern office space

Descripción de la vacante

Betty CA is seeking a performance marketing leader in London to drive player acquisition for online casino products. You will collaborate with design teams to create engaging creatives and oversee campaigns across multiple platforms, optimizing for revenue growth in a regulated North American iGaming context.

Ideal candidates bring hands-on iGaming marketing experience, analytics in GA4 and AppsFlyer, and a proven track record of performance-driven results in a fast-paced environment.

Formación

• Must have hands-on performance marketing experience within the iGaming or online gambling industry.
• Demonstrable experience managing and optimizing paid acquisition campaigns for a real money gaming product.
• Strong understanding of iGaming acquisition, player journeys, conversion funnels, and revenue metrics.
• Solid experience with AppsFlyer or another MMP, including campaign attribution and player reporting.
• Strong understanding of iOS tracking (SKAN) and handling non-consented users.
• Experience with GA4, event setup, reports, and troubleshooting.
• Excellent cross-functional communication across stakeholders.
• Fluency in written and spoken English.
• Ability to adapt quickly in a fast-paced environment.

Responsabilidades

• Collaborate with internal and external design teams to create engaging advertising creatives.
• Drive innovative performance marketing initiatives and coordinate with stakeholders for execution.
• Execute, optimize, analyze, and report on digital advertising campaigns across multiple platforms.
• Identify opportunities to improve player acquisition, campaign efficiency, conversion, and revenue growth.
• Develop performance marketing strategies tailored to the iGaming market.
• Monitor campaign performance and use data to improve acquisition and ROI.
• Develop expertise in the North American gambling market with cross-functional teams.

Conocimientos

Performance marketing

iGaming experience

GA4 analytics

AppsFlyer

SKAN reporting

English fluency

Herramientas

AppsFlyer

GA4

Descripción del empleo

About Us:

Betty is an innovative entertainment company pioneering at the intersection of real money online casinos and casual mobile gaming.

Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we’ve set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like minded individuals who value ethical gaming practices and prioritize our players’ safety and enjoyment above everything else.

Our Values:

• We are honest – we value honesty in all aspects.
• Bring the Olives – we offer premium customer experience.
• Think Big – we believe in always striving for more.

Key Responsibilities:

• Collaborate with internal and external design teams to create engaging and high performing advertising creatives.
• Drive innovative performance marketing initiatives by generating new ideas and coordinating with stakeholders to ensure successful execution.
• Execute, optimize, analyze, and report on the performance of digital advertising campaigns across multiple platforms.
• Identify opportunities to improve player acquisition, campaign efficiency, conversion, and revenue growth.
• Develop and execute performance marketing strategies tailored to the iGaming market.
• Monitor campaign performance and use data and insights to continuously improve acquisition performance and return on investment.
• Develop expertise in the North American gambling market while collaborating with a diverse, cross functional team.

Requirements:

• Must have hands on performance marketing experience within the iGaming or online gambling industry.
• Demonstrable experience managing and optimizing paid acquisition campaigns for an online casino, sportsbook, or other real money gaming product.
• Strong understanding of iGaming acquisition, player journeys, conversion funnels, and revenue focused performance metrics.
• Solid experience with AppsFlyer or another MMP, including campaign attribution and player reporting.
• Strong understanding of iOS tracking, including SKAN reporting and handling non consented users.
• Experience with GA4, including event setup, custom reports, and troubleshooting.
• Excellent communication skills with the ability to work cross functionally with various stakeholders.
• A proven track record of executing performance marketing strategies that drive player acquisition and revenue growth.
• Fluency in written and spoken English.
• The ability to adapt quickly and perform well in a fast paced environment.

Nice to Have:

• Experience working within regulated North American iGaming markets.
• Familiarity with data visualization tools like Tableau or Power BI.

What We Offer:

• Competitive salary
• Premium Health insurance
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full time basis without the need for current or future visa sponsorship.

We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of age, disability, gender, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race, religion or belief, or sexual orientation.