Performance Marketing Manager - App | Betty CA

Betty; Greater London; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Career development

Fun team environment

Job summary

Betty is a dynamic entertainment company redefining real money online casinos and casual mobile gaming. We are seeking a Senior Performance Marketing professional to lead player acquisition and revenue growth in the iGaming space from our London area team.

You will optimize campaigns, collaborate with design and analytics, and expand market knowledge across North America while maintaining ethical gaming practices and player safety.

Qualifications

• Must have hands on performance marketing experience within the iGaming or online gambling industry.
• Demonstrable experience managing paid acquisition campaigns for online casinos, sportsbooks, or real money gaming products.
• Strong understanding of iGaming acquisition, player journeys, conversion funnels, and revenue-focused performance metrics.
• Excellent communication skills across stakeholders and teams.
• Fluency in written and spoken English.

Responsibilities

• Collaborate with internal and external design teams to create engaging and high performing advertising creatives.
• Drive innovative performance marketing initiatives by generating new ideas and coordinating with stakeholders to ensure successful execution.
• Execute, optimize, analyze, and report on the performance of digital advertising campaigns across multiple platforms.
• Identify opportunities to improve player acquisition, campaign efficiency, conversion, and revenue growth.
• Develop and execute performance marketing strategies tailored to the iGaming market.
• Monitor campaign performance and use data and insights to continuously improve acquisition performance and return on investment.
• Develop expertise in the North American gambling market while collaborating with a diverse, cross functional team.

Skills

Performance marketing

iGaming

Paid acquisition

AppsFlyer

GA4

iOS tracking

SKAN reporting

Cross-functional collaboration

English fluency

Fast-paced environment

Tools

AppsFlyer

GA4

SKAN

Job description

Betty is an innovative entertainment company pioneering at the intersection of real money online casinos and casual mobile gaming.

Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

• We are honest – we value honesty in all aspects.
• Bring the Olives – we offer premium customer experience.
• Think Big – we believe in always striving for more.

Key Responsibilities:

• Collaborate with internal and external design teams to create engaging and high performing advertising creatives.
• Drive innovative performance marketing initiatives by generating new ideas and coordinating with stakeholders to ensure successful execution.
• Execute, optimize, analyze, and report on the performance of digital advertising campaigns across multiple platforms.
• Identify opportunities to improve player acquisition, campaign efficiency, conversion, and revenue growth.
• Develop and execute performance marketing strategies tailored to the iGaming market.
• Monitor campaign performance and use data and insights to continuously improve acquisition performance and return on investment.
• Develop expertise in the North American gambling market while collaborating with a diverse, cross functional team.

Requirements:

• Must have hands on performance marketing experience within the iGaming or online gambling industry.
• Demonstrable experience managing and optimizing paid acquisition campaigns for an online casino, sportsbook, or other real money gaming product.
• Strong understanding of iGaming acquisition, player journeys, conversion funnels, and revenue focused performance metrics.
• Solid experience with AppsFlyer or another MMP, including campaign attribution and player reporting.
• Strong understanding of iOS tracking, including SKAN reporting and handling non consented users.
• Experience with GA4, including event setup, custom reports, and troubleshooting.
• Excellent communication skills with the ability to work cross functionally with various stakeholders.
• A proven track record of executing performance marketing strategies that drive player acquisition and revenue growth.
• Fluency in written and spoken English.
• The ability to adapt quickly and perform well in a fast paced environment.

Nice to Have:

• Experience working within regulated North American iGaming markets.
• Familiarity with data visualization tools like Tableau or Power BI.

What We Offer:

• Career and skills development opportunities
• Fun and collaborative team environment

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full time basis without the need for current or future visa sponsorship.

We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of age, disability, gender, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race, religion or belief, or sexual orientation.