Performance Marketing Manager

BLOCKCHAIN; London; Hybrid; GBP 45,000 - 70,000; Full time

Job summary

Blockchain.com is looking for a Performance Marketing Manager to enhance their marketing strategies through effective management of paid advertising campaigns. The ideal candidate will have substantial experience in performance marketing, strong analytical skills, and a passion for the crypto industry. Join a leading company in a rapidly growing field and enjoy competitive compensation along with perks like unlimited vacation and hybrid working options.

Benefits

Competitive full-time salary

Meaningful equity

Unlimited vacation policy

Crypto bonuses

Performance-based bonuses

Apple equipment provided

Awesome office locations

Qualifications

• 5 years of experience in performance marketing.
• Strong understanding of SEM, paid social, and display advertising.
• Proven ability to optimize advertising campaigns.

Responsibilities

• Plan, execute, and manage paid advertising campaigns.
• Manage campaign budgets for maximum ROI.
• A/B test ad variations and analyze performance data.

Skills

Digital marketing channels

Analytics

Campaign management

Optimization

Tools

Google Analytics

Appsflyer

Job description

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Blockchain.com is the world's leading software platform for digital assets. Offering the largest production blockchain platform in the world, we share the passion to code, create, and ultimately build an open, accessible and fair financial future, one piece of software at a time.

We are seeking a motivated and analytical Performance Marketing Manager to join Blockchain.com’s Marketing Team. In this role, you will be responsible for planning, executing, and managing paid advertising campaigns across various digital channels to achieve our marketing goals.

WHAT YOU WILL DO

• Take Blockchain.com’s performance marketing efforts from 1 to 100. We’ve set up an MMP, and started testing channels, but scaling the campaigns is for you to lead
• Manage campaign budgets effectively and optimize spend for maximum ROI
• Work with our Marketing Analysts to conduct thorough keyword research
• Create compelling ad copy and assets, working with our in house Design Team and external partners.
• Analyze campaign performance data using marketing analytics tools to identify trends and opportunities for optimization
• A/B test different ad variations and landing pages to optimize campaign performance
• Generate reports to track campaign progress and communicate results

WHAT YOU WILL NEED

• 5 years of experience in performance marketing, either agency or client-side
• Strong understanding of digital marketing channels (SEM, paid social, display advertising etc)
• Proven ability to manage and optimize paid advertising campaigns
• Excellent analytics skills and experience with marketing analytics tools (including Google Analytics and Appsflyer)
• A business mindset, you’re focused on ROAS and CAC
• Passion for crypto (preferred)

COMPENSATION & PERKS

• Competitive full-time salary based on experience and meaningful equity in an industry-leading company
• The opportunity to be a key player and build your career at a rapidly expanding, global technology company in an exciting, emerging industry.
• Unlimited vacation policy; work hard and take time when you need it
• Crypto bonuses
• Performance-based bonuses paid in cash
• Apple equipment provided by the company
• Awesome office locations and hybrid working options

APPLICATION

• Favorite GIF.
• LinkedIn profile.
• Link to Github, StackOverflow, personal website and/or blog (if applicable).

When you apply to a job on this site, the personal data contained in your application will be collected by one or more of the following subsidiaries of Blockchain Luxembourg S.A (each, a “Controller”):

• Blockchain Access UK Ltd.
• Blockchain (US), Inc.
• Blockchain (LT), UAB

Blockchain is committed to diversity and inclusion in the workplace and is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, religion, color, national origin, gender, gender expression, sex, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, and apprenticeship. Blockchain makes hiring decisions based solely on qualifications, merit, and business needs at the time.