Performance Marketing Manager

JLB; London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A dynamic media company is seeking a Performance Marketing Manager to spearhead paid media campaigns aimed at audience growth and engagement. In this role, you will manage budgets and collaborate with cross-functional teams to ensure the success of innovative marketing strategies. You should have a strong analytical mindset and a proven performance marketing background to drive effective campaigns.

Qualifications

• Proven track record in performance marketing.
• Strong analytical mindset and platform fluency.
• Budget ownership and ROI focus.

Responsibilities

• Run and optimise paid media campaigns across digital channels.
• Develop high-performing, data-driven ad creatives.
• Manage budgets and maximise return on investment.

Skills

Analytical mindset

Performance marketing

Platform fluency

Budget management

Creative strategy

Job description

We are working with a media company and investment fund, scaling creator-led content and backing ventures that inspire a healthier, happier world.

We are looking for a Performance Marketing Manager to lead the strategy, execution, and optimisation of paid media campaigns to grow audiences, boost engagement, and drive ROI across their clients products and shows. You’ll own digital performance marketing across platforms like Meta, Google, TikTok, and YouTube, while collaborating with content, CRM, and analytics teams.

Key Responsibilities:

• Run and optimise paid media campaigns across digital channels
• Develop high-performing, data-driven ad creatives
• Manage budgets and maximise return on investment
• Align with cross-functional teams to ensure integrated campaigns
• Test, learn, and iterate to stay ahead of trends
• Use analytics to refine targeting and reporting

What Success Looks Like:

• Scalable campaign performance and audience growth
• Efficient budget use and improved ROI
• Strong cross-team collaboration and aligned messaging
• A test-and-learn culture with continuous optimisation

Key Skills:

• Proven track record in performance marketing
• Strong analytical mindset and platform fluency (Meta, Google, TikTok, YouTube)
• Budget ownership and ROI focus
• Agile, results-driven, and creatively strategic

This role is an on-site, 5 day a week role.