Performance Marketing Manager

Profiles Creative; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Profiles Creative in London is seeking a hands-on Performance Marketing Manager to own paid acquisition for a premium beauty retailer. Based in London, you will manage UK and US campaigns end-to-end across Google Ads and Meta, collaborating with an in-house designer to translate strategy into measurable growth.

You will own budgets, track conversions in GA4/GTM, optimise ROAS and CAC, and report weekly on KPI trends.

Qualifications

• Hands-on in Google Ads and Meta for DTC ecommerce.
• Strong GA4 and GTM expertise.
• Shopify experience essential.
• Clear, direct communicator.
• Experience launching or scaling US market is a plus.

Responsibilities

• Own strategy, structure, budgets and daily optimisation across Google Ads and Meta for UK and US.
• Grow new-customer acquisition and balance brand vs non-brand.
• Brief and iterate creative with in-house designer based on conversions.
• Ensure conversion tracking integrity across GA4, GTM, Meta pixel/CAPI and Shopify.
• Report weekly on KPIs like new-customer revenue share, ROAS, CAC.

Skills

Google Ads

Meta Ads

GA4

GTM

Shopify

Job description

Performance Marketing Manager | Beauty Retailer

London office, 5 days a week

Are you a hands-on performance marketer who wants full ownership of paid acquisition, not just a seat coordinating an agency?

We're partnering with a fast-growing, ambitious beauty retailer to find a Performance Marketing Manager to own paid acquisition end to end across Google Ads and Meta, spanning both UK and US markets.

This is an opportunity to be the person actually in the accounts setting strategy, building and optimising campaigns yourself and owning new-customer growth as the business's number-one commercial priority.

The Role

You'll own paid acquisition end to end across UK and US sites, working closely with the in-house designer and wider team to turn strategy into measurable growth.

• Own strategy, structure, budgets and daily optimisation across Google Ads (Search, Shopping, Performance Max) and Meta, for UK and US
• Grow new-customer acquisition, balancing brand vs non-brand and prospecting vs retargeting
• Brief and iterate creative with the in-house designer, grounded in what converts
• Own conversion tracking integrity across GA4, GTM, Meta pixel/CAPI and Shopify, treating Shopify as the source of truth
• Report weekly on the KPIs that matter: new-customer revenue share, brand vs non-brand, blended and channel ROAS/CAC

What We're Looking For

• 4+ years hands-on in Google Ads and Meta yourself (not briefing an agency), for a DTC/ecommerce business
• Strong in GA4 and GTM; sceptical of platform attribution and able to spot when the data is lying
• Shopify experience
• Clear, direct communicator who explains performance without jargon
• Experience in premium beauty, skincare or luxury DTC would be advantageous
• Experience launching or scaling a new market (especially the US) would be advantageous