Performance Marketing Manager

The Marketing Meetup Ltd; Manchester; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Manchester city centre office

25 days holidays + buy/sell scheme and

sabbatical option

50% discount on products

Private health cash plan

Enhanced family leave

Job summary

The Marketing Meetup Ltd in Manchester is seeking a Performance Marketing Manager to lead the transition of paid media in-house and own customer acquisition strategy. You’ll run cross-channel campaigns, work with ecommerce and creative teams, and translate data insights into commercial recommendations.

Ideal candidates have hands-on experience with Meta and Google Ads in a DTC context, a strong commercial mindset, and a track record of scaling profitable growth in a fast-growing brand.

Qualifications

• Experience in a high-growth ecommerce brand, ideally Food, Drink, Wellness, Supplements.
• Open to candidates from agency backgrounds but must have DTC experience.
• Proven success growing new customer acquisition in a DTC environment.
• Strong hands-on experience in Paid Social & PPC (Meta & Google essential).
• Strong commercial mindset - experience managing paid media budgets and confidently recommending increased investment where ROI supports it.
• Comfortable being strategic & hands-on execution, from campaign setup and optimisation through to reporting and testing.
• Ability to take ownership of the paid media function and drive it forwards.

Responsibilities

• Take ownership of the paid media function as it transitions fully in-house
• Develop and execute acquisition strategies across Meta, Google and emerging paid channels
• Scale profitable customer acquisition through data-led decision making and continuous optimisation
• Translate performance insights into creative testing plans and commercial recommendations
• Partner with ecommerce and creative teams to ensure campaigns, messaging and customer journeys work seamlessly together

Skills

Strategic thinking

Hands-on execution

Data-driven decision making

Budget management

Cross-functional collaboration

Tools

Meta Ads Manager

Google Ads

Analytics platforms

Job description

We're working with a fast-scaling DTC Consumer brand in Manchester to help them hire for a Performance Marketing Manager. Known for their creative campaigns and cult following, the brand is investing heavily in the next phase of it's digital journey and are now looking to bring their paid media function in-house.

As Performance Marketing Manager, you'll have the opportunity to shape acquisition strategy, influence commercial decisions and build the future of paid media within a fast-paced consumer brand. You'll join a collaborative team where ideas are valued, experimentation is encouraged and your work will have a direct impact on business growth.

You will lead the transition of paid media from an external agency into an in-house function, taking ownership of customer acquisition strategy while remaining hands-on with campaign delivery. You'll understand how to build acquisition strategies that deliver long-term growth, know when to challenge existing approaches and have the confidence to make commercially driven recommendations.

About the Role:

• Take ownership of the paid media function as it transitions fully in-house
• Develop and execute acquisition strategies across Meta, Google and emerging paid channels
• Scale profitable customer acquisition through data-led decision making and continuous optimisation
• Translate performance insights into creative testing plans and commercial recommendations
• Partner with ecommerce and creative teams to ensure campaigns, messaging and customer journeys work seamlessly together

About You:

• Experience working in a high-growth ecommerce brand (ideally Food, Drink, Wellness, Supplements)
• Open to candidates from agency backgrounds but must experience working with DTC brands
• Proven success growing new customer acquisition in a DTC environment.
• Strong hands-on experience in both Paid Social & PPC (Meta & Google essential)
• Strong commercial mindset - Experience managing paid media budgets and confidently recommending increased investment where ROI supports it
• Comfortable being strategic & hands-on execution, from campaign setup and optimisation through to reporting and testing
• Ability to take ownership of the paid media function and drive it forwards.

Why You'll Love It:

• Genuine ownership with the autonomy to shape acquisition strategy
• Play a pivotal role in bringing a key marketing function fully in-house
• Manchester city centre office
• 25 days holidays + buy/sell scheme and sabbatical option
• 50% discount on productsPrivate health cash plan
• Enhanced family leave

Due to a high number of applicants, we are only able to respond to successful candidates.