Senior Marketing Specialist

ST Selection; Liverpool; On-site; GBP 26,000 - 43,000; Full time

Job summary

ST Selection seeks a Senior Marketing Specialist for a leading European manufacturing client in the Ellesmere Port area. The role interfaces with the International Marketing team and a Senior Marketing Executive, focusing on performance-led digital marketing, brand awareness, and customer acquisition.

You will drive lead generation, monitor ROI, and own the digital channel planning, reporting and analytics, collaborating across Sales, IT and Finance to align local and international strategies.

Qualifications

• 5+ years in digital or performance marketing.
• Proven ROI-driven PPC and paid social campaigns.
• Experience managing agencies and external partners.
• Strong analytics using GA4/Looker Studio.
• HubSpot CRM experience advantageous.

Responsibilities

• Own the digital channel planning and execution.
• Act as the internal digital subject-matter expert.
• Drive lead generation and optimise ROI.
• Own digital reporting and dashboards; monitor performance.

Skills

Digital marketing

Performance marketing

ROI measurement

Campaign management

Cross-functional collaboration

Data analysis

Tools

GA4

Looker Studio

HubSpot

Job description

We are seeking an experienced Senior Marketing Specialist for our client, a leading European manufacturing company based in the Ellesmere Port area. This hands on operational role will interface regularly with the International Marketing team, and locally with a Senior Marketing Executive. The role has a strong focus on performance led digital marketing, driving brand awareness, lead generation and customer acquisition, while ensuring marketing investment delivers measurable ROI.

About the job

What You'll Get

• Up to £43k basic
• 25 days annual leave + Bank Holidays
• Company pension scheme
• Company laptop and phone
• Own and deliver the digital channel planning
• Act as the internal digital subject-matter expert
• Identify opportunities for selective non-digital marketing activity
• Manage performance through hands on operational marketing activity
• Drive continuous optimisation of lead generation
• Monitor campaign effectiveness and adjust investment to maximise ROI
• Continuously improve the end-to-end digital customer journey
• Own digital reporting and performance dashboards
• Analyse customer behaviour and campaign performance
• Collaborate with international teams to localise content effectively for IE and UK markets
• Manage relationships with external digital agencies and technology partners
• Set clear KPIs, evaluate agency performance and drive continuous improvement
• Work cross-functionally with Sales, Engineering, Customer Care, IT and Finance
• Ensure alignment between local and international marketing strategies

Skills & Experience Required

• 5+ years’ experience in a digital or performance marketing role
• Proven experience managing PPC and paid social campaigns with measurable ROI
• Experience managing agencies and external partners
• Strong understanding of analytics platforms (GA4, Looker Studio or similar)
• Familiar with CRM systems – Hubspot experience advantageous
• Commercially minded with strong performance focus