Performance Marketing Lead - Paid Media Growth

Octopus Energy; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

Octopus Electric Vehicles is seeking a Senior Performance Marketing Executive to own our paid digital activity and optimise spend for growth. You will focus on Google Ads initially, with expansion into Display, Programmatic, and Paid Social while collaborating with Content, Design and Commercial teams.

The role suits someone who thrives in fast-paced environments, enjoys hands-on optimization, and wants greater ownership and visibility in shaping performance outcomes.

Qualifications

• Strong hands-on paid search experience.
• A proper performance mindset.
• Good commercial judgement.
• Confidence managing paid media budgets.
• Experience with Display or Programmatic.
• Some paid social experience.
• You're comfortable with the technical detail.
• Around 2-4 years of hands-on performance marketing experience.

Responsibilities

• Own our paid media campaigns: Build, manage and optimise campaigns across Google Ads, Microsoft Ads and Meta, with paid search as your core focus initially.
• Make our spend work harder: Identify wasted spend, underperforming campaigns and opportunities to improve efficiency, with clear recommendations on where to push, pause, reduce or reallocate budget.
• Optimise towards the outcomes that matter: Look beyond clicks and leads to understand which campaigns and audiences are driving better-quality customers and orders, and use that insight to improve performance.
• Help us grow Display and Programmatic: Identify opportunities across prospecting and retargeting, shape audiences and creative approaches, launch tests, analyse performance and recommend where there is a genuine opportunity to scale.
• Stay close to performance: Monitor spend, pacing and key metrics, spot changes quickly and turn the numbers into clear, practical recommendations.
• Test, learn and improve: Work with our Content Creator and Design team to test messaging, creative, formats, audiences and landing-page approaches.
• Keep campaigns clean and measurable: Make sure tracking, UTMs, audiences, naming conventions and campaign structures are set up properly so we can trust the data we're using to make decisions.
• Help improve what happens after the click: Support campaign landing pages and other digital experiences, including drafting copy and building or updating pages using our web tools when needed.
• Make campaigns happen: Coordinate briefs, creative, links, tracking and launches across the team so activity gets live quickly.

Skills

Paid search

Performance marketing

Budget management

Analytics

Display/Programmatic

Tools

Google Ads

DV360

Campaign Manager 360

Meta Ads Manager

Job description

Octopus Electric Vehicles is seeking a Senior Performance Marketing Executive to own our paid digital activity and optimise spend for growth. You will focus on Google Ads initially, with expansion into Display, Programmatic, and Paid Social while collaborating with Content, Design and Commercial teams.

The role suits someone who thrives in fast-paced environments, enjoys hands-on optimization, and wants greater ownership and visibility in shaping performance outcomes.