In-House B2C Performance Marketing Lead

Octopus Energy Group; Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Dog-friendly offices

AI-assisted recruitment fairness

Job summary

Octopus Energy Group is seeking a hands-on Digital Performance specialist to own paid digital activity across search, programmatic and paid social for Octopus Electric Vehicles. You’ll work closely with the Content Creator, Design, Commercial and Marketing teams to launch campaigns quickly, optimise performance and unlock growth opportunities.

You will manage end-to-end landing pages and web content, with a focus on testing, reporting and fast iteration to improve end-to-end funnel performance.

Qualifications

• Hands-on performance marketing experience
• Strong PPC and paid social management
• Experience with Google Marketing Platform tools
• Ability to report and optimise campaigns end-to-end

Responsibilities

• Own our paid digital channels across paid search, paid social and programmatic display
• Dive into search query reports, audiences, bids, budgets and performance to identify opportunities
• Ensure campaigns are set up cleanly with tracking and live launches
• Manage digital spend within monthly targets with regular performance reporting
• Test new creative hooks and messaging across channels
• Turn data into actionable insights for the B2C squad
• Own landing page launches and web optimisations end-to-end
• Coordinate briefs, assets, tracking and launches across teams to go live quickly

Skills

Paid media

Google Marketing Platform

SA360

DV360

Meta Ads Manager

Campaign optimization

Data reporting

Quick learning

Tools

SA360

Campaign Manager

DV360

Meta Ads Manager

Job description

Octopus Energy Group is seeking a hands-on Digital Performance specialist to own paid digital activity across search, programmatic and paid social for Octopus Electric Vehicles. You’ll work closely with the Content Creator, Design, Commercial and Marketing teams to launch campaigns quickly, optimise performance and unlock growth opportunities.

You will manage end-to-end landing pages and web content, with a focus on testing, reporting and fast iteration to improve end-to-end funnel performance.