Performance Marketing Lead – Affiliate & PPC

DragonBet; Cardiff; On-site; GBP 26,000 - 38,000; Full time

Job summary

DragonBet in Cardiff is seeking an early to mid-career Marketing professional to develop performance marketing skills across affiliate and paid media. You’ll support day-to-day delivery, optimise campaigns, and work with partners and the commercial team to drive compliant customer acquisition.

You’ll analyse data to identify opportunities, collaborate with CRM, Organic, Brand and Product teams, and help ensure campaigns meet UK advertising rules.

Qualifications

• Experience in affiliate, PPC or performance marketing.
• Strong data analysis and decision-making skills.
• Highly organised with ability to manage multiple campaigns and deadlines.

Responsibilities

• Managing day-to-day affiliate relationships, onboarding partners and optimising partnerships to improve ROI.
• Running and optimising PPC campaigns across Google and other paid media channels.
• Monitoring performance and reporting on key KPIs, using insights to identify trends and opportunities.
• Ensuring all activity meets UKGC, ASA and CAP requirements.
• Co-ordinating activity across channels and aligning messaging with CRM, Organic, Brand and Product teams.

Skills

Affiliate marketing

PPC advertising

Performance marketing

Campaign management

Data analysis

Tools

Google Ads

Tracking tools

Job description

DragonBet in Cardiff is seeking an early to mid-career Marketing professional to develop performance marketing skills across affiliate and paid media. You’ll support day-to-day delivery, optimise campaigns, and work with partners and the commercial team to drive compliant customer acquisition.

You’ll analyse data to identify opportunities, collaborate with CRM, Organic, Brand and Product teams, and help ensure campaigns meet UK advertising rules.