Paid Media Marketing Executive

Digital Tonic | Digital, eCommerce & Marketing Recruitment; Cardiff; On-site; GBP 26,000 - 34,000; Full time

Benefits offered by this job

25 days annual leave

Job summary

Digital Tonic are partnering with a fast-growing digital-first business in the gaming industry to hire a Paid Media Marketing Executive. This is an early-to-mid career role focused on performance marketing across paid channels, affiliate marketing and data-driven optimization.

You’ll manage affiliate relationships, run PPC campaigns, monitor spend and performance, and collaborate with CRM and brand teams to improve acquisition.

Qualifications

• Previous experience in affiliate marketing, PPC or a broader performance marketing role.
• A genuine interest in digital acquisition and developing experience across multiple performance channels.
• Some hands-on familiarity with Google Ads or other paid media platforms.
• Experience using affiliate platforms, tracking systems or attribution tools would be beneficial.
• Confidence working with data and performance metrics to identify trends and inform decisions.
• A commercially minded approach, with an understanding of acquisition performance and return on investment.
• Strong organisation and attention to detail, with the ability to manage multiple campaigns, partners and deadlines.
• A proactive attitude and the confidence to ask questions, identify opportunities and contribute new ideas.
• Strong communication skills and the ability to work effectively with internal teams and external partners.

Responsibilities

• Support delivery of customer acquisition activity across PPC, affiliate marketing and other paid media channels.
• Manage day-to-day affiliate relationships, onboarding new partners and identifying opportunities to improve ROI.
• Analyse performance, produce reports and share insights to optimise campaigns and budgets.
• Collaborate with CRM, organic marketing, brand and product teams to align acquisition efforts.

Skills

Affiliate marketing

PPC

Data analysis

Campaign management

Performance metrics

Communication

Team collaboration

Regulated industry awareness

Job description

Digital Tonic are working with a fast-growing digital-first business in the gaming industry as they look to hire a Paid Media Marketing Executive. This is a brilliant opportunity for someone in the early to middle stages of their career who wants to broaden their performance marketing experience across paid media and affiliates.

The Role

As Paid Marketing Marketing Executive, you’ll support the delivery of customer acquisition activity across PPC, affiliate marketing and other paid media channels. It’s a varied, hands‑on position in which you’ll manage campaigns and partnerships, analyse performance and contribute ideas that help the business acquire customers more efficiently.

You’ll take responsibility for the day-to-day management of affiliate relationships, including onboarding new partners, supporting commercial conversations and identifying opportunities to improve the quality and return generated by existing partnerships. Alongside this, you’ll run and optimise PPC campaigns across Google Ads and other relevant paid platforms, closely monitoring spend, acquisition volumes and overall performance.

Data will play a central role in the position. You’ll monitor key acquisition metrics, produce performance reports and use your findings to identify trends, highlight growth opportunities and improve campaign efficiency. You’ll also help coordinate wider acquisition campaigns, ensuring activity is delivered accurately, on time and in line with agreed commercial objectives.

Working closely with colleagues across CRM, organic marketing, brand and product, you’ll share insights and help create a more joined‑up approach to customer acquisition. You’ll also collaborate with external partners and the internal compliance team to ensure all marketing activity meets the requirements of a highly regulated industry.

This is a great opportunity to develop a well‑rounded understanding of performance marketing within a growing business. You’ll gain exposure to multiple acquisition channels, receive support from an experienced marketing team and see the direct commercial impact of your work.

Skills & Experience

• Previous experience in affiliate marketing, PPC or a broader performance marketing role
• A genuine interest in digital acquisition and developing experience across multiple performance channels
• Some hands‑on familiarity with Google Ads or other paid media platforms
• Experience using affiliate platforms, tracking systems or attribution tools would be beneficial
• Confidence working with data and performance metrics to identify trends and inform decisions
• A commercially minded approach, with an understanding of acquisition performance and return on investment
• Strong organisation and attention to detail, with the ability to manage multiple campaigns, partners and deadlines
• A proactive attitude and the confidence to ask questions, identify opportunities and contribute new ideas
• Strong communication skills and the ability to work effectively with internal teams and external partners
• Previous experience within the sports, gaming or another regulated industry would be advantageous but isn’t essential
• An understanding of regulated advertising requirements, or the willingness to develop this knowledge quickly
• The ability to commute to the Cardiff office at least 3 days a week

You’ll receive a competitive salary and 25 days’ annual leave plus public holidays, with your holiday allowance increasing with length of service. The business also offers regular team events, staff perks and a friendly, supportive office environment.

You’ll be given genuine ownership of your work while receiving ongoing support from an experienced marketing team. With exposure to affiliate marketing, PPC and the wider customer acquisition mix, this is an excellent opportunity to strengthen your performance marketing skill set and develop your career as the business continues to grow.