Performance Marketing Lead

Confidential; West Kirby; On-site; GBP 70,000 - 90,000; Full time

Job summary

Confidential is seeking an experienced Performance Marketing Lead to own the digital acquisition strategy for a fast-growing consumer brand in the North West region. You will drive paid channels, analytics and ROI, aligning with ecommerce and commercial teams to deliver sustainable online growth.

You will lead a high-performing marketing team, manage significant budgets, and partner with external agencies to identify new opportunities and platforms.

Qualifications

• Proven experience in a senior performance marketing or digital acquisition role.
• Strong background in ecommerce, retail or consumer-facing businesses.
• Excellent knowledge of Paid Search, Paid Social, Affiliates and digital analytics.
• Experience managing sizeable marketing budgets and delivering measurable commercial returns.
• Strong leadership skills, with experience developing and motivating teams.
• A data-led approach, combined with excellent commercial awareness.
• The ability to influence stakeholders and translate strategy into action.
• A proactive, ambitious mindset with a passion for digital innovation and continuous improvement.

Responsibilities

• Developing and executing a commercially focused performance marketing strategy.
• Leading and optimising paid digital channels, including Paid Search, Paid Social and Affiliates.
• Managing significant marketing budgets to maximise ROI and deliver sustainable customer growth.
• Driving customer acquisition, improving conversion and identifying opportunities to increase customer lifetime value.
• Leading, mentoring and developing a high-performing digital marketing team.
• Working collaboratively with ecommerce, commercial and wider digital teams to support growth objectives.
• Using data, analytics and customer insights to continually improve marketing effectiveness.
• Managing external agencies and partners, ensuring strong performance and value.
• Identifying emerging platforms, new technologies and opportunities to accelerate digital growth.

Skills

Senior performance marketing

Ecommerce background

Paid Search

Paid Social

Affiliates

Digital analytics

Budget management

Leadership

Stakeholder influence

Data-driven

Job description

Performance Marketing Lead Leading Consumer Brand

Location: North West / North Wales Region

Zachary Daniels is representing a leading consumer brand in the market as they look to appoint an experienced Performance Marketing Lead to join their growing digital team.

This is an exciting opportunity for a commercially minded, results-driven digital marketing leader to take ownership of performance marketing strategy, drive customer acquisition and play a key role in delivering continued online growth.

We're looking for someone who understands how to turn marketing investment into measurable commercial results, with the ability to balance strategic thinking with hands-on knowledge of digital acquisition channels.

The Role:

As Performance Marketing Lead, you'll be responsible for shaping and delivering a comprehensive digital acquisition strategy, ensuring marketing activity drives profitable growth, attracts new customers and maximises return on investment.

Working alongside senior stakeholders across the wider business, you'll have the opportunity to influence digital strategy, lead a talented team and identify new opportunities to improve performance.

Key responsibilities will include:

• Developing and executing a commercially focused performance marketing strategy.
• Leading and optimising paid digital channels, including Paid Search, Paid Social and Affiliates.
• Managing significant marketing budgets to maximise ROI and deliver sustainable customer growth.
• Driving customer acquisition, improving conversion and identifying opportunities to increase customer lifetime value.
• Leading, mentoring and developing a high-performing digital marketing team.
• Working collaboratively with ecommerce, commercial and wider digital teams to support growth objectives.
• Using data, analytics and customer insights to continually improve marketing effectiveness.
• Managing external agencies and partners, ensuring strong performance and value.
• Identifying emerging platforms, new technologies and opportunities to accelerate digital growth.

About You:

We're keen to speak with experienced performance marketing professionals who can demonstrate a strong track record of delivering results within a fast-paced, commercially driven environment.

Ideally, you'll bring:

• Proven experience in a senior performance marketing or digital acquisition role.
• A strong background in ecommerce, retail or consumer-facing businesses.
• Excellent knowledge of Paid Search, Paid Social, Affiliates and digital analytics.
• Experience managing sizeable marketing budgets and delivering measurable commercial returns.
• Strong leadership skills, with experience developing and motivating teams.
• A data-led approach, combined with excellent commercial awareness.
• The ability to influence stakeholders and translate strategy into action.
• A proactive, ambitious mindset with a passion for digital innovation and continuous improvement.

Why Consider This Opportunity?

This is a fantastic opportunity to join an established consumer business with ambitious digital growth plans.

You'll have genuine ownership of performance marketing, the opportunity to influence commercial decisions and the chance to make a meaningful impact on the continued development of its online proposition.

If you're an ambitious performance marketing leader looking for your next challenge within a successful consumer brand, we'd love to hear from you.