Digital Insights Analyst

St. James’s Place; Greater London; Hybrid; GBP 55,000 - 85,000; Full time

Benefits offered by this job

28 days' annual leave + bank holidays

Option to purchase up to 5 additional 

Private Medical Insurance

Generous Pension Scheme (10%–15%)

Enhanced Parental Leave (26 weeks' pay

Protection Benefits (critical illness,

EV salary sacrifice scheme

Discretionary annual bonus

Job summary

St. James’s Place is seeking a Digital Insights Analyst to shape how we measure, understand and optimise digital experiences across customer and adviser journeys.

This hybrid UK role offers two days in-office and three remote, with locations including Cirencester, London Paddington, London Lombard, or Bristol. You’ll own digital measurement, performance reporting and insight generation, partnering with Marketing, Digital, Technology and Customer teams to drive data-informed decisions and

Qualifications

• Experience in digital analytics, marketing analytics, or customer insight roles.
• Proficient with GA4, Adobe Analytics, or similar tools.
• Experience analyzing customer journeys and engagement to generate insights.
• Ability to create dashboards with Power BI, Tableau, or Looker Studio.
• Experience measuring digital, CRM, email, or marketing performance and making recommendations.
• Proficient in SQL for data queries and manipulation.
• Experience with experimentation, A/B testing or CRO methodologies.
• Experience with Salesforce Marketing Cloud or similar CDP technologies.
• Experience implementing digital tracking, tagging or measurement requirements.
• Experience in a regulated industry such as Financial Services.
• Familiarity with Agile delivery environments.

Responsibilities

• Delivering insight and performance analysis across websites, digital channels, mobile apps, and customer communications.
• Developing measurement frameworks that support business, marketing and customer objectives.
• Analysing customer journeys and behavioural data to identify trends and opportunities for optimisation.
• Creating dashboards and reporting to support business decisions and performance tracking.
• Measuring campaigns and digital initiatives, translating findings into practical recommendations.
• Collaborating with Marketing, Digital, Technology and Customer teams to improve digital performance and evidence-based decision making.

Skills

Analytical mindset

Experience with Agile delivery

Regulated industry experience (Finance

Cross-functional collaboration

Data storytelling

SQL querying

Digital analytics experience

Tools

Google Analytics 4

Adobe Analytics

Power BI

Tableau

Looker Studio

Salesforce Marketing Cloud

Customer data platforms (CDP)

Job description

Posted on: 02/10/2026 – Application Deadline: 08/10/2026

Are you ready tochart your own career path? With our refreshed strategy, we’re building on our rich heritage and transforming our business to be more scalable and efficient, unlocking the capabilities needed for future success.This includes significantly investing in technology, streamlining the way we work and creating an environment where colleagues feel engaged, empowered and accountable; where they can show up, speak up and perform - because we believe in the difference our work makes.

At a glance:

Location: Cirencester, London Paddington, London Lombard, or Bristol

Workplace Type: Hybrid - 2 days in office and 3 days remote

Employment Type: Permanent

Seniority: Medium

About the Role

Are you passionate about understanding what drives digital behaviour and using insight to influence meaningful change? We're looking for a Digital Insights Analyst to help shape how we measure, understand and optimise digital experiences across our customer and adviser journeys. This is a fantastic opportunity to work across a broad digital landscape, turning data into actionable insight that improves customer engagement, supports strategic decision-making and drives commercial outcomes. You'll collaborate with a variety of colleagues across Marketing, Digital, Technology and Customer teams, playing a key role in building a more insight-led and data-informed organisation.

You will be responsible for digital measurement, performance reporting, and insight generation. You will help find opportunities to enhance customer experiences, improve engagement, and maximise the value of our digital channels.

What You'll Be Doing

• Delivering insight and performance analysis across websites, digital channels, mobile applications and customer communications.
• Developing and maintaining measurement frameworks that support business, marketing and customer objectives.
• Analysing customer journeys and behavioural data to identify trends, opportunities and areas for optimisation.
• Creating dashboards, reporting and visualisations that support business decision-making and performance tracking.
• Measuring the effectiveness of campaigns, engagement activity and digital initiatives, translating findings into practical recommendations.
• Working closely with Marketing, Digital, Technology and Customer teams to improve digital performance and develop a culture of evidence-based decision making.

About You

You'll enjoy using data to uncover insights, solve problems and influence better business decisions. Curious, analytical and commercially aware, you'll be comfortable translating complex information into clear recommendations that create value for both customers and the business.

You'll thrive in a collaborative environment, building strong relationships across different teams and using insight to help shape priorities, improve performance and support continuous improvement.

• Experience within digital analytics, marketing analytics, customer insight or a similar analytical role.
• Strong experience using digital analytics platforms such as Google Analytics 4, Adobe Analytics or equivalent tools.
• Experience analysing customer behaviour, digital journeys and engagement performance to generate actionable insights.
• Experience creating dashboards and reporting using tools such as Power BI, Tableau or Looker Studio.
• Experience measuring digital, CRM, email or marketing performance and making evidence-based recommendations.
• Experience using SQL to query, analyse or manipulate data.
• Experience with experimentation, A/B testing or conversion rate optimisation methodologies.
• Experience with Salesforce Marketing Cloud, customer data platforms or similar technologies.
• Experience implementing digital tracking, tagging or measurement requirements.
• Experience working within a regulated industry such as Financial Services.
• Familiarity with Agile delivery environments.

What's in it for you?

Whatever stage of life you're in, our benefits are designed to provide the support, flexibility, and peace of mind you need to thrive both at work and beyond.

In addition to our discretionary annual bonus scheme, which reflects both individual and company performance, you'll benefit from a market-leading benefits package tailored to support your wellbeing, financial security, and family life.

Our benefits include:

• 28 days' annual leave plus bank holidays, with the option to purchase up to 5 additional days.
• Private Medical Insurance – company-funded cover for you and your immediate family
• Generous Pension Scheme – a non-contributory employer contribution of 10%, increasing with length of service up to 15%, plus the opportunity to increase this through salary sacrifice
• Enhanced Parental Leave – up to 26 weeks' full pay to support growing families.
• Protection Benefits – company-funded critical illness cover, income protection, and life assurance
• EV salary sacrifice scheme through Tusker

Reasonable Adjustments

We're an equalopportunities employer and want to ensure our recruitment process is accessibleand inclusive for all, if you require reasonable adjustment(s) at any stageplease let us know by emailing us at [e-mail]

Research tells usthat applicants (especially those from underrepresented groups) can be put offfrom applying for a role if they do not meet all the criteria or have been onan extended career-break.