Performance Marketing Lead

Self Money Care; Greater London; On-site; GBP 120,000 - 180,000; Full time

Benefits offered by this job

25 days holidays + bank holidays + 9(-

Hybrid working in London office

Enhanced maternity/paternity leave

Private healthcare

Annual L&D budget

Job summary

Wild is seeking a senior performance marketing leader to drive the paid media engine across Meta, TikTok, Google and emerging channels. The role covers the UK, US, DACH and France and requires blending media buying with creative to maximize CAC, ROAS and revenue.

The successful candidate will lead two teams—the Media Buying group and the UGC Pod—reporting to the Head of Performance Marketing, and will advance measurement maturity and cross-functional collaboration with ecommerce and leadership.

Qualifications

• Passion for performance marketing and continuous learning.
• Hands-on expertise with Meta, TikTok and Google platforms.
• Experience scaling paid budgets and tying decisions to LTV and unit economics.
• Comfort leading a creative and media function with data-driven rigor.

Responsibilities

• Define and own paid media strategy across Meta, TikTok, Google and emerging channels.
• Maintain platform depth, testing rigour, and partner relationships (Meta, TikTok, Google).
• Collaborate with ecommerce to optimize landing pages by campaign/market/persona.
• Lead the creative operating model and scale high-performing content via the UGC pod.
• Integrate media buying with creative into a single engine and ensure alignment.

Skills

Performance marketing

Meta ads

TikTok ads

Google ads

Ads Manager

Measurement & attribution

Team leadership

AI in marketing

Budget management

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

YouTube Ads

Job description

About Us

Hi there We’re Wild. We set out to remove single-use plastic from the bathroom and ended up building one of the fastest-growing personal care brands in Europe. Our refillable, natural deodorant is now in millions of hands, our cases are collected like accessories, and our collaborations - from Disney to seasonal scent drops - keep the brand fresh, playful and impossible to ignore. Now part of the Unilever family, we have the backing to go global while keeping the pace, ambition and mischief of a start-up.

The Role

Wild is at an inflection point. What started as a UK direct-to-consumer brand is now a global, omnichannel business: new markets, new categories, major retail partnerships and licensing collaborations with some of the biggest IP in the world. Performance marketing has been the engine that got us here, and this role exists to lead the next chapter: a bigger budget, more markets, a wider channel mix, and a step-change in how we produce and buy for performance.

Reporting to the Head of Performance Marketing, you will lead two teams: Media Buying (paid media across Meta, TikTok, Google and emerging channels in the UK, US, DACH and France) and the UGC Pod (the performance creative that powers all of the above). A core part of the role is fusing these into a single acquisition engine, where creative and media compound rather than operate in parallel. Your job is to drive the paid media strategy across all markets while being the expert your team turns to on platform excellence, testing rigour and creative effectiveness.

This is the most senior hands-on performance marketing role at Wild. You should know more about Meta and Google than anyone on your team, and be as comfortable in Ads Manager as you are presenting to leadership.

What you'll do

• Drive Wild's paid media strategy across Meta, TikTok, Google, YouTube and emerging channels across the UK, US, DACH and France. Accountable for blended CAC, performance ROAS, payback and revenue targets at function level.

• Hold meaningful ownership of the relationships with platform partners (Meta, TikTok, Google) as the senior operational point of contact. Hold the bar on account structure, testing rigour and platform excellence, and be the go-to expert internally when platform depth is needed.

• Partner closely with the ecommerce team to connect the paid journey end-to-end. Drive the roadmap for bespoke landing pages by campaign, market and persona, and use ad-to-page relevancy as a core lever for improving CVR, CAC and creative performance.

• Lead the creative operating model for performance. Architect how Wild produces, tests and scales high-performing content across markets through the UGC pod, and hold the bar on hit rate, TSR and creative-driven CAC.

• Fuse media buying and creative into one connected engine. Establish the operating rhythm between the two teams, so creative is briefed with targeting intent and media is bought with the right creative pipeline behind it.

• Champion an AI-first operating model across media buying and creative. Set the long-term vision for where AI sits, hold the bar on adoption, and remove blockers so the team can move faster than any comparable team in the market.

• Build measurement maturity. Own the practical roadmap for incrementality testing, attribution and reporting, and translate what you learn into how we invest across channels.

• Sit between the immediate quarter and the long-term direction of Wild's acquisition strategy. Increasingly spend time on cross-functional bets that compound (creative production model, attribution maturity, new market entry) rather than day-to-day optimisation.

• Lead and develop your team across media buyers and the UGC pod, spanning Senior Manager to Executive level across four markets. Grow the next generation of talent beneath you.

About you

• Obsessed with performance marketing. You genuinely love this craft. You follow the platforms, test things in your own time, have opinions on what's changing in the industry, and get energised by the problem of turning £1 of spend into more than £1 back.

• Deep, hands-on expertise across Meta, TikTok and Google, with a clear point of view on where each platform is heading. You are still genuinely in the platforms. If a team member came to you with a campaign that wasn't spending, you'd know exactly what to troubleshoot.

• You have scaled significant paid budgets and know what breaks when the number gets bigger.

• Commercially sharp. You connect paid decisions to LTV, retention and unit economics, not just channel-level ROAS.

• Comfortable owning creative alongside media. You have led or worked closely with a content or UGC function, understand what makes performance creative work, and can raise the bar without doing the work yourself.

• Rigorous on measurement. You have run incrementality testing (geo, in-platform lift or similar) and understand the trade-offs between different measurement approaches.

• AI-forward. AI is embedded in how you work and how you run a team, not a bolt-on. You have views on where it sits in the media buying and creative operating model over the next two to three years.

• Experience in fast-growth consumer brands. Comfortable with pace, ambiguity and shipping before things is perfect.

• An excellent people leader with a track record of building, developing and retaining high-performing teams.

Why Wild?

• Impact: You will be a key player in a mission-driven company that is removing millions of tonnes of single-use plastic from the planet.

• Growth: We are scaling at pace. Your career trajectory here is limited only by your own ambition.

What you’ll get from us:

• 25 days holidays + bank holidays + 9 extra remote working days

• Hybrid working, 3 days a week in our shiny new London office

• Enhanced maternity, paternity & parental leave

• 4% Company Pension

• Mental well-being support through Spill

• Private healthcare through Vitality

• Weekly early finishes and social events

• Annual L&D budget

• Free breakfast

• Free & discounted Wild products

• 2 x team volunteering days and 2 x personal volunteering days

Ready to become a Wild thing?!

We recognise that diversity goes beyond visible differences such as race, gender, age, and ethnicity, and encompasses a broad spectrum of backgrounds, experiences, perspectives, and abilities. We encourage individuals from all backgrounds to apply.

If we can make any adjustments to help you to perform your best in the process, please let us know!