Influencer Marketing Manager (DACH)

Wild; Greater London; Hybrid; GBP 42,000 - 65,000; Full time

Benefits offered by this job

25 days holidays

Hybrid London office

Maternity leave

Pension

Mental well-being support

Private healthcare

Early finishes

L&D budget

Free breakfast

Wild product discounts

Volunteer days

Job summary

Wild in London seeks an Influencer Marketing Manager (DACH) focused on sales growth through influencers, creators and celebrities across Instagram, TikTok and YouTube. This is a hybrid role combining business development and campaign delivery.

You will build influencer pipelines in the German market, manage campaigns, negotiate terms and track ROI with ambitious targets and data-driven decision making in a fast-growing brand now part of Unilever.

Qualifications

• 2-3 years in a performance-driven Influencer Marketing role
• Fluency in German is mandatory (both written and spoken)
• Very strong knowledge of the social media landscape in the German market
• Resilience: results driven and data-driven; not afraid to express opinions
• Target driven: highly motivated to exceed sales targets and work independently
• Negotiation: strong skills and ability to manage influencer contracts tied to sales outcomes

Responsibilities

• New business development: discover and establish relationships with influencers, negotiate campaigns and drive website sales
• Market knowledge: build influencer pipelines in the DACH market and establish channels to drive sales and ROI
• Channel Management: drive creator marketing strategy across Instagram, YouTube, TikTok and Podcasts
• Target driven: own budgets and ambitious revenue targets; ensure timely delivery of quality content
• Cross team collaboration: support other growth initiatives
• Data: track progress and use data to optimise strategy

Skills

Influencer Marketing

German language

Sales

Job description

About us

Hi there We're Wild. We set out to remove single-use plastic from the bathroom and ended up building one of the fastest-growing personal care brands in Europe. Our refillable, natural deodorant is now in millions of hands, our cases are collected like accessories, and our collaborations - from Disney to seasonal scent drops - keep the brand fresh, playful and impossible to ignore. Now part of the Unilever family, we have the backing to go global while keeping the pace, ambition and mischief of a start-up.

The Role

The Influencer Marketing team is the growth engine of Wild and works at the intersection of sales, influencer marketing and growth. The team is responsible for discovering and managing talent of all sizes and across all platforms to drive traffic, awareness and sales through campaign activations.

We are looking for a results-driven and business development-focused Influencer Marketing Manager (DACH). This role is predominantly a sales role, where your primary task will be to drive business growth by sourcing and delivering campaigns with influencers, creators and celebrities across different social platforms.

This is a great opportunity to take responsibility and push your own initiatives in a high-growth environment. We are looking for a self-starter who is highly organised and motivated to deliver exceptional sales results and help take Wild to the next stage of growth in the DACH market.

What you'll do

• New business development: This role is at the intersection of sales and influencer marketing where your primary task is to discover and establish relationships with influencers, negotiate campaigns and drive website sales.
• Market knowledge: You will specifically be responsible for building influencer pipelines in the DACH market, and establishing new marketing channels to drive sales and ROI. You’ll be responsible for outreach, campaign planning and ensuring that quality content is always delivered from our talent partners.
• Channel Management: You will help to drive our creator marketing strategy and execution across various social channels such as Instagram, YouTube, TikTok and Podcasts.
• Target driven: You will have ownership over budgets, and have ambitious revenue targets to work towards. You will be responsible for ensuring quality content is always delivered from our talent partners in a timely manner.
• Cross team collaboration: You will support other growth initiatives when necessary.
• Data: You’ll keep track of progress and results, and be confident in using data to understand how we can optimise our strategy.

Strategy & Execution

• Develop and implement a results-driven influencer marketing strategy focused on increasing sales and measurable outcomes.
• Identify and onboard influencers with a proven track record of driving sales across various platforms (Instagram, TikTok, YouTube, etc.).
• Set clear KPIs for influencer campaigns, focusing on sales conversion rates, customer acquisition costs (CAC), and return on investment (ROI).
• Target driven: You will have ownership over budgets, and have ambitious revenue targets to work towards. You will be responsible for ensuring quality content is always delivered from our talent partners in a timely manner.

Partnership Management

• Build and maintain strong relationships with influencers who align with our brand and sales goals.
• Negotiate contracts, payment terms, and commission structures tied to influencer sales performance.
• Conduct regular reviews of influencer performance and adjust strategies as needed to optimise outcomes.

Analysis & Reporting

• Monitor and report on campaign performance metrics such as conversion rates, revenue generated, and overall ROI.
• Leverage data-driven insights to refine influencer strategies and improve campaign effectiveness.
• Stay up-to-date with emerging influencer marketing trends, tools, and best practices to enhance performance.

About you

Please note that we welcome applications from candidates who may not hit every single bullet point on the lists below - if you’re passionate about our mission and feel you have relevant skills and experiences to add value to this role, please submit an application!

• Essential: 2-3 years in a performance-driven Influencer Marketing role
• Essential: Fluency in German is mandatory (both written and spoken)
• Market knowledge: You have very strong knowledge of the social media landscape in the German market.
• Resilience: This is primarily a sales role, so you must be resilient, results focused and data-driven. You are also not afraid of expressing your opinions.
• Target driven: Someone who is highly motivated to over exceed sales targets and work independently.
• Negotiation: Strong negotiation skills and ability to manage influencer contracts tied to sales outcomes.

What you’ll get from us

• 25 days holidays + bank holidays + 9 extra remote working days
• Hybrid working, 3 days a week in our shiny new London office
• Enhanced maternity, paternity & parental leave
• 4% Company Pension
• Mental well-being support through Spill
• Private healthcare through Vitality
• Weekly early finishes and social events
• Annual L&D budget
• Free breakfast
• Free & discounted Wild products
• 2 x team volunteering days and 2 x personal volunteering days

Ready to become a Wild thing?!

At Wild, we know that diversity drives innovation and creativity. We are committed to creating and maintaining a workplace where all employees feel valued and empowered to bring their most authentic selves to work. We recognise that diversity goes beyond visible differences such as race, gender, age, and ethnicity, and encompasses a broad spectrum of backgrounds, experiences, perspectives, and abilities. We encourage individuals from all backgrounds to apply.

If we can make any adjustments to help you to perform your best in the process, please let us know!