Performance Marketing Executive (PPC)

TN United Kingdom; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company in retail is seeking a Performance Marketing Executive (PPC) in London. The role focuses on strategizing, executing, and optimizing PPC campaigns across various brands, aiming for revenue growth and customer acquisition. Candidates should have strong analytical skills and experience with Google Ads. The position offers various benefits and a dynamic work environment.

Benefits

Recognition schemes

Company events

Employee wellness programs

Qualifications

• At least 1 year of managing paid search campaigns.
• Proven success in optimizing large Google Ads accounts.

Responsibilities

• Assist in developing and managing paid search strategies.
• Analyze and improve campaigns for key metrics like ROAS.
• Work with teams to develop ad copy and landing pages.

Skills

Analytical Skills

Campaign Management

Google Ads

Job description

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Performance Marketing Executive (PPC), London

Client: Frasers Group

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference:

26a3f154e702

Job Views:

3

Posted:

12.05.2025

Expiry Date:

26.06.2025

Job Description:

At Frasers Group, we’re rethinking retail through digital innovation and unique store experiences, serving consumers with the world’s best sports, premium, and luxury brands globally. Our established brands include Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

• Our mission: Building the world's most admired and compelling brand ecosystem
• Our purpose: Elevating lives with access to top brands and experiences

We are a forward-thinking company that embraces challenges and values principles like thinking without limits, owning your role, and relevance to our people, partners, and the planet.

Role Overview:

As a Paid Search (PPC) Executive, you will support the Performance Marketing Lead & Senior Performance Marketing Executive in strategizing, executing, and optimizing PPC campaigns across various brands. Your focus will be on revenue growth, customer acquisition, and ROAS, requiring strong knowledge of Google Ads, analytical skills, and experience managing high-budget campaigns.

Key Responsibilities:

1. Campaign Strategy & Execution:

• Assist in developing and managing paid search strategies aligned with business goals
• Build and optimize PPC campaigns on Google Ads
• Coordinate with teams for seasonal promotions and launches

Performance & Optimization:

• Analyze and improve campaigns for key metrics like ROAS
• Provide insights for budget and performance improvements
• Manage daily and periodic budget pacing

Creative Collaboration:

• Work with teams to develop ad copy, extensions, and landing pages
• Conduct A/B testing for performance enhancement
• Ensure messaging aligns with brand tone and promotions

Market Insight & Innovation:

• Stay updated on PPC and SEM trends
• Test new features and benchmarks against competitors

Reporting & Stakeholder Engagement:

• Create performance reports and dashboards
• Present findings and recommendations
• Collaborate with data teams for tracking and attribution

Minimum Requirements:

• At least 1 year of managing paid search campaigns, preferably in retail or multi-brand environments
• Proven success in optimizing large Google Ads accounts
• Strong understanding of campaign setup, bidding, and keywords
• Proficiency in Google Ads
• Excellent analytical skills
• Ability to manage multiple projects in a fast-paced setting

Benefits & Perks:

• Recognition schemes like Frasers Champion and Fearless Bonuses
• Company events such as Frasers Festival and CEO Sessions
• Employee wellness programs including Frasers Fit and Retail Trust support

Next Steps:

Applications will be reviewed, and shortlisted candidates will undergo interviews focusing on culture fit and technical skills, possibly including tasks or presentations.