Performance Marketing Executive (Ppc)

Frasers Group; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

Join a forward-thinking company as a Paid Search Executive, where your expertise in PPC campaigns will drive revenue growth and customer acquisition. You will collaborate with dynamic teams to develop innovative strategies and optimize high-budget campaigns across multiple brands. This role offers a unique opportunity to elevate your career in a vibrant environment that champions creativity and teamwork. Embrace the challenge of shaping the future of retail and enjoy a wide range of perks that enhance your work-life balance. If you're ready to make a significant impact, we want to hear from you!

Benefits

Free gym classes

Discounted gym memberships

Quarterly CEO Sessions

Employee wellness program

Peer recognition scheme

Annual Frasers Festival

Access to Retail Trust charity

Opportunity for bonuses up to £1 million

Qualifications

• Minimum of 1 year experience managing paid search campaigns.
• Strong understanding of campaign setup and audience segmentation.
• Proficiency in Google Ads and analytical skills.

Responsibilities

• Assist in developing and managing PPC strategies across brands.
• Continuously analyze and optimize campaigns for performance.
• Create performance reports and present findings to stakeholders.

Skills

Google Ads

Analytical Skills

Campaign Management

Budget Management

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

Job description

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?
Our mission – we are building the worlds most admired and compelling brand ecosystem
Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

Job Description

As a Paid Search (PPC) Executive, you will assist the Performance Marketing Lead & Senior Performance Marketing Executive with the strategy, execution and optimisation of PPC campaigns across a portfolio of brands within Frasers Group. This includes performance-driven shopping & search campaigns focused on revenue growth, customer acquisition, and return on ad spend (ROAS).
The ideal candidate will possess strong knowledge of Google Ads, have strong analytical skills, and have experience in managing high-budget, high-performance campaigns across multiple accounts.

Key Responsibilities:

Campaign Strategy & Execution:
• Assist in the development and management of end-to-end paid search strategies across multiple brands, ensuring alignment with business objectives
• Structure, build, and optimise PPC campaigns across Google Ads
• Collaborate with brand, trading and digital teams to align search campaigns with seasonal promotions, product launches and wider marketing activity

Performance & Commercial Focus:
• Continuously analyse and optimise campaigns to drive key performance metrics (primarily ROAS)
• Provide regular analysis and actionable insights to improve campaign performance and budget allocation
• Manage daily, weekly and monthly budget pacing to ensure efficient delivery of spend across all accounts

Creative & Ad Copy Collaboration:
• Work with internal teams to develop compelling ad copy, extensions and landing pages
• Conduct A/B testing on ad formats, copy and landing pages to drive continuous performance improvement
• Ensure messaging is aligned with brand tone of voice and promotional calendar

Innovation & Market Insight:
• Keep up to date with the latest developments in PPC, automation, and search engine marketing best practices
• Identify and trial new betas and features across platforms to stay ahead of the curve
• Benchmark against competitors and industry standards to maintain a leading position

Reporting & Stakeholder Management:
• Create and deliver performance reports and dashboards for key stakeholders
• Present findings and strategic recommendations in a clear and actionable format
• Work closely with data teams to ensure accurate tracking and attribution

Qualifications

• Minimum of 1 years’ experience managing paid search campaigns, ideally in a multi-brand or retail environment
• Proven track record of driving performance and optimising large-scale Google Ads accounts
• Strong understanding of campaign setup, bidding strategies, audience segmentation and keyword research
• Proficiency in Google Ads
• Strong numerical and analytical skills with the ability to translate data into actionable insight
• Ability to work across teams and manage multiple projects in a fast-paced environment

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward, Recognition and Opportunities
Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.
Fearless 1000 – By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.
*subject to terms and conditions

Frasers Festival – An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.

CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?
Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.