Deputy General Manager - Jermyn Street Flagship

Charles Tyrwhitt; Greater London; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Staff discount

Cycle to work scheme

Relocation support

Bonus scheme

Job summary

Charles Tyrwhitt is seeking a Deputy General Manager to lead the Ground Floor at the Jermyn Street flagship. You will partner with the General Manager and another Deputy GM to drive store performance, customer experience, and operational excellence across front and back of house.

You will coach the Jermyn Street management team, manage costs and budgets, and identify opportunities to maximise sales through promotions, cross-selling, and staff development.

Qualifications

• Experience in leading a large, high-volume flagship or premium retail store.
• Proven ability to coach, develop and motivate teams to achieve targets.
• Strong analytical, negotiation, and communication skills.

Responsibilities

• Oversee smooth running of the ground floor operations and customer service area.
• Lead teams to exceed KPIs and maximise store performance.
• Control costs and manage budgets in collaboration with the General Manager.

Skills

Retail leadership

Coaching & development

Sales analytics

Customer service

Merchandising

Budgeting

Staff scheduling

Communication skills

Tools

Microsoft Office

Job description

The Role

At Charles Tyrwhitt our purpose is to “Make it easy for men to dress well” and we can’t do that without our specialist teams.

This time, we have an exciting opportunity for a Deputy General Manager to lead our Ground Floor at the iconic Jermyn Street flagship.

What you will be doing

This role is one of two Deputy General Managers who together support the General Manager in delivering exceptional performance across the entire store. As a fully cross‑functional position, you will oversee the smooth running of the lower ground floor tailoring department and customer service area, while also partnering with the Assistant Manager to ensure seamless shop floor and back‑of‑house operations. You will work closely with the General Manager and fellow Deputy General Manager to lead a large, fast‑paced flagship store, balancing strategic planning with a hands‑on approach, stepping in wherever needed to maximise the performance of the store. You will lead teams to exceed KPIs and elevate commercial performance through strong leadership, an unwavering focus on customer experience, and a disciplined approach to operations, costs, and payroll.

In this role, you will coach, develop, and empower the Jermyn Street management team and wider store team, ensuring they achieve and surpass sales targets and performance expectations. You will take ownership of managing controllable costs, operating efficiently within planned budgets, and supporting the General Manager in driving commercial opportunities that help the store exceed company objectives. As a centre of excellence, you will identify and maximise sales opportunities across promotions, outfit building, up‑selling, cross‑selling, and corporate activity.

You will use your commercial acumen, data, trading insight, and market trends to proactively identify opportunities, respond quickly to performance and customer trends, and implement interventions that maximise sales and service. You will also feed back on competitor activity and help to generate new business and customer opportunities. A key part of the role is developing future talent, creating a strong hub of capability that supports the wider business. You will champion best practice retail methods, share learnings across other locations, and maintain exemplary standards of visual merchandising and store execution.

Above all, you will cultivate a culture of exceptional customer service by ensuring all team members are confident in delivering the Charles Tyrwhitt experience, fully knowledgeable on customer service and feedback expectations, store promotions, and current ranges. You will utilise all store, business, and training tools – including commercial reports, VM directives, and Tyrwhitt Academy resources – to support consistent operational excellence and high‑performing store standards.

What we are looking for

How we do our work is important to us at CT and anyone who joins us will feel aligned with our 3 BE’s: “BE the BOSS”, “BE the CUSTOMER” and “BE the BEST”.

As a creative and entrepreneurial business, we believe that being together helps create a collaborative environment and is key to our success. Our Tyrwhitteers are the drivers of change, so we’re looking for hard working people with a pro‑active approach to their work.

Experience Required:

• Previous retail management experience within a high-volume, fast-paced high street environment; experience in a flagship or premium retail environment is preferred
• Proven ability to lead, coach and motivate others in order to establish a high performing team to achieve strong results
• A proven track record of driving sales in a commercially driven environment
• Experience managing a large retail team
• High level of awareness of scheduling to maximise sales and reduce costs. Good awareness of training patterns and adapting to retail performance
• Strong planning and organisational abilities, maintaining a clear long‑term vision
• Highly commercial mindset with strong analytical, oral, and written communication skills
• Experience using sales data and trends to drive commercial decisions and optimise performance
• Stock management and loss prevention experience
• Knowledge of understanding systems with a good understanding of Microsoft Office
• Strong relationship building skills and stakeholder/customer management

What you can expect from us:

• Competitive salary and an excellent quarterly bonus scheme
• Uniform – retail colleagues are entitled to a uniform outfit allowance which is refreshed every 6 months.
• An entrepreneurial environment where you’ll be encouraged to try things and make changes to drive the business forward
• You’ll have access to Staff Discount from your 1st day, not just at CT but also from The White Company!
• We will help you get to work too! We have a great cycle to work scheme and relocation packages to support career development
• We are serious about having fun at work. Each store has a fun fund to ensure parties, treats, social activities and team building events happen regularly.
• We are proud to go about our business in the right way and partner with many charities and sustainability partners – ‘giving something back’ is an important part of our ethos
• The Tyrwhitt Academy will take care of your professional development. Our training supports you with product knowledge, customer service and other training needs. We also have a number of apprenticeship level qualifications open to store colleagues that you can work through whilst still earning your full wage.

Who we are

Once upon a shirt, Nicholas Charles Tyrwhitt Wheeler (whilst studying Geography at Bristol University – we might add) had the notion that he could make a better shirt at better value than anyone else in the world! He believed that all men; no matter their shape or size, where they may be in the world or indeed their budget; should be able to own a Jermyn Street quality shirt. A proper shirt. A CT shirt.

That was over 3 decades ago and whilst Charles Tyrwhitt (it rhymes with spirit by the way) is still famous for proper shirts, these days we are about so much more than collars and cuffs. Our purpose is to “make it easy for men to dress well”. We take care of a chap’s entire wardrobe, providing stylish solutions for every occasion. We make sure he gets what he wants, when and how he wants it.

With a unique product offering delivered with exceptional customer service, Charles Tyrwhitt is a world‑known, well‑loved London‑based brand with stores throughout the United Kingdom, France, and the United States. Our Global Head Office is in London Bridge, where our teams that support our online presence in North America, Canada, Europe and Australia are based. We have a small Manhattan office for our US Partnerships and US Retail support teams, and our Distribution Centre and Contact Centre are based in Milton Keynes.

At Charles Tyrwhitt we believe in doing the right thing. That means making our products properly and sustainably, making our business work for our people, our customers, and our suppliers and giving back to charity to support those in need. We’re taking a good hard look at our social and environmental impact, and always looking for ways to be better.

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