Performance Marketing Executive

Lyst; London; Hybrid; GBP 27,000 - 29,000; Full time

Job summary

A leading global fashion shopping platform is seeking a Performance Marketing Executive to drive paid marketing campaigns and achieve significant business impact. The ideal candidate will possess strong expertise in performance marketing channels and a data-driven mindset to unlock growth and enhance campaign efficiencies.

Benefits

Clothing allowance

Private healthcare

Training allowance

Social events

Cycle-to-work scheme

Flexible working arrangements

Transport season ticket loan

Qualifications

• 2 years of experience in a similar role.
• Expert proficiency in Google Ads and Bing Ads products.
• In-depth knowledge of bid strategies and budget optimisation.

Responsibilities

• Assist with optimisations of large scale paid marketing campaigns.
• Track, report, and analyse performance for continuous optimisation.
• Implement strategies to enhance efficiency across multiple campaigns.

Skills

Analytical thinking

Data processing

Paid Search

Display marketing

Campaign optimisation

Creative thinking

Tools

Google Ads

Bing Ads

Tableau

Google Analytics

Job description

Join to apply for the Performance Marketing Executive role at Lyst

Join to apply for the Performance Marketing Executive role at Lyst

Lyst is a global fashion shopping platform founded in London in 2010 and catering to over 160M shoppers per year. We offer our customers the largest assortment of premium & luxury fashion products in one place, curating pieces from 27,000 of the world's leading brands and stores. In 2025, Lyst joined Zozo, operators of Zozotown, the leading fashion e-commerce platform in Japan. This partnership marks a bold new era for Lyst, as we accelerate our vision and work together to transform the future of fashion shopping through AI and technology.

At Lyst, we obsess over the customer, providing a search & discovery experience which offers inspiration, fulfilment, and personalisation. We believe that fashion is amazing but shopping for fashion often isn't, and use our technology, data and creativity to bring more joy, greater choice and fewer fails. Our mission is to help fashion shoppers make better choices and help fashion partners find better audiences as the category-leading destination for every fashion shopper.

Role

We're seeking a commercially astute and analytically driven Performance Marketing Executive to join our Paid Marketing Squad. You'll be instrumental in scaling our paid marketing campaigns and delivering significant business impact.

You'll possess strong expertise across core performance channels including Paid Search & Shopping, Display, and Affiliates, with a proven ability to leverage advanced strategies and solutions to unlock their full potential. We value a test and learn mindset and expect you to continuously seek new scaling opportunities, prioritising high impact experiments across established and emerging platforms. Experience with Paid Social, YouTube, Pinterest, Reddit, or Quora is a valuable bonus as we expand our full funnel reach and diversify our growth mix.

Responsibilities:

• Assist with daily optimisations of large scale paid marketing campaigns across multiple international markets
• Identify key trends and insights to achieve maximum growth and efficiency across diverse campaigns
• Track, report, and analyse performance for continuous optimisation and regular stakeholder reporting
• Implement strategies and tactics to enhance efficiency across multiple campaigns in various markets
• Collaborate with other tribes to identify, test, and scale initiatives that improve performance
• Drive internal initiatives to foster cross tribe collaboration and communication, aiming to accelerate growth
• Build strong working relationships with Lyst's Google and Microsoft contacts to gain maximum industry insight and enable access to the latest product betas

Requirements

• 2 years of experience in a similar Performance Marketing Executive role
• Expert proficiency in Google Ads and Bing Ads products, with a demonstrated history of managing campaigns at significant scale
• Highly analytical and comfortable with processing raw data
• In depth knowledge of bid strategies and budget optimisation models that align with key business KPIs (e.g., ROAS, Net Profit, LTV, CAC, MTA)
• Exceptional attention to detail in the setup, management, and measurement of marketing activities
• Inquisitive nature, with the ability to deep dive into complex data to understand performance drivers and influence outcomes
• Creative thinker, consistently generating new, imaginative ideas for exploration and testing
• Experience with dashboarding tools such as Tableau, Looker, or Google Analytics
• Confident team player, adept at collaborating with and approaching other squads
• Ability to work independently, manage competing priorities, and take initiative
• Our Ways of Working: We all come into the office on Tuesdays and Thursdays, with the option to work remotely or come into the office on the other days. We believe that in person collaboration and community spirit is important, which is why we spend some of our time in the office and some of our time at home
• Time Off: In addition to the 8 statutory bank holidays, you will receive 29 holidays per year. Lyst's holiday year runs from 1 April to 31 March
• Competitive Family Leave Package: This includes Enhanced Family Leave for those eligible, paid Time off for Dependents and Support for Fertility Treatment & Loss
• Clothing Benefit: We want you to enjoy using the Lyst app and site as much as our customers, so we provide you with a clothing allowance to use on Lyst every year. This starts at £250 when you join and increases up to £1,000 with your length of service
• Private Healthcare: Our healthcare provider is Vitality. Your health is important to us which is why we offer all employees a comprehensive healthcare scheme from the day you start
• Training Allowance: We're big on continuous learning and growth, so all employees are currently entitled to an annual training allowance of £1,000. This can be used to attend conferences, industry events, training courses and to purchase resources
• Pension Scheme: Our pension provider is The People's Pension. We offer a minimum employee contribution of 5% and 3% employer contribution
• Eye Tests and Vouchers: Employees can make a saving on their eye test and glasses through our chosen provider. You'll receive a free eye test every year and a discount towards glasses
• Cycle-to-Work Scheme: Lyst will purchase a bicycle from your chosen retailer, you will then receive a voucher to pick up your bicycle from them
• Transport Season Ticket Loan: Employees can apply for an interest free season ticket loan to support your travel to work
• Social Events: Frequent company wide social events including Christmas & summer parties, themed events, as well as smaller team socials. We also have plenty of interest based groups such as football, running club, book club, culinary and more

We want to build a world where fashion works for everyone, and we want teams that are just as inclusive. Diversity and inclusion is an integral part of our culture at Lyst. We recognise and celebrate the value and impact diversity brings to our company and are committed to ensuring this is a consistent focus, for which we are held to account. We are committed to treating all applicants fairly and equally, and encourage candidates from all backgrounds to apply for this role. We are happy to talk about flexible working arrangements.

Don't meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Lyst we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting and Retail Apparel and Fashion

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