Digital Marketing Executive

Dementia UK; London; Hybrid; GBP 28,000 - 35,000; Full time

Job summary

Dementia UK is seeking a Digital Marketing Executive to enhance visibility and support for those affected by dementia. This role focuses on managing digital marketing strategies and paid campaigns, requiring strong experience in campaign management and digital analytics. Join a compassionate team dedicated to making a difference through innovative marketing efforts.

Benefits

Enhanced maternity, paternity and adoption leave

Family-friendly policies

8% employer pension contribution

Free health cashback plan

24/7 virtual GP access

Employee assistance programme

Access to a wellbeing app

Flexible working options

Learning and development opportunities

Qualifications

• Experience with paid campaign management, especially on Meta.
• Ability to produce campaign performance reports.
• Expertise in overseeing PPC campaigns.

Responsibilities

• Develop and launch paid marketing campaigns across social media.
• Report on campaign performance and provide data-driven recommendations.
• Collaborate with teams to enhance supporter journeys.

Skills

Campaign management

Digital marketing strategy

Data analysis

Education

Proven experience managing digital campaigns

Tools

Meta ad suite

PPC tools

Job description

Join to apply for the Digital Marketing Executive role at Dementia UK

Join to apply for the Digital Marketing Executive role at Dementia UK

This range is provided by Dementia UK. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Department: Marketing and Communications

Location: hybrid – a minimum one day per week at our Aldgate, London head office

Hours of work: 37.5 hours

Contract: 1-year fixed term, full-time

Closing date: Monday 7th July at 11.59pm

• enhanced maternity, paternity and adoption leave, and shared parental pay
• family-friendly policies
• 8% employer pension contribution (Aviva) or opportunity to continue NHS pension
• free health cashback plan (Medicash): employee cover plus up to four dependent children
• 24/7 virtual GP access (UK registered), plus access to Best Doctors
• free, confidential employee assistance programme (Medicash)
• access to a wellbeing app
• flexible working options including hybrid working, flexible working patterns such as part-time, compressed hours, and more*
• learning and development opportunities including bespoke training and access to LinkedIn Learning)
• commitment to employee health and wellbeing. We have a Menopause Friendly accreditation and are a Disability Confident employer

Background

Every three minutes someone in the UK develops dementia: a progressive and complex condition that can be devastating for the whole family. One in two of us will be affected by dementia in our lifetime – either by caring for someone with the condition, developing it ourselves, or both.

Dementia UK is the specialist dementia nursing charity that is there for the whole family. Our specialist nurses, known as Admiral Nurses, provide free, expert advice, support and understanding to help families care for their loved one. Every day, Admiral Nurses help families up and down the country to have the best life possible, for as long as possible.

About the role

Join Dementia UK as a Digital Marketing Executive and play a vital role in raising awareness of the charity’s services, engaging supporters and generating income through digital activity.

Working closely with the Digital team, you will support the development and delivery of the digital marketing strategy, with a particular focus on paid campaign management . You will be responsible for developing and launching key paid campaigns across social media channels, aligned with organisational objectives to maximise income and grow brand reach.

Collaborating with fundraising teams, you'll help shape and enhance supporter journeys through digital channels. The role also includes regularly reporting on the performance of live campaigns, as well as conducting post-campaign analysis and offering clear, data-driven recommendations across paid social and PPC.

To succeed in this role, you’ll need proven experience of managing digital campaigns using Meta, alongside a solid understanding of the Meta ad suite and experience of overseeing PPC campaigns. The ability to produce comprehensive campaign reports that clearly communicate results, insights and recommendations is essential.

If this sounds like you, join us in making a difference in the lives of those affected by dementia.

We would love to hear from you! If you would like to find out more about the role, or have any queries, please get in touch with [e-mail].

Our culture

In addition to a competitive salary and a generous benefits package, we truly value our people. It’s important for us to create a working environment that looks after our workforce to support them in achieving their full potential. You will become part of a diverse and dedicated team who are supported to use and develop their skills. We recognise and value the key role you will play in delivering our strategic plans for the benefit of those living with dementia.

Our staff have a voice. Representatives from different roles and levels across the organisation positively contribute to and lead on our working groups around health and wellbeing, menopause, and equity, diversity and inclusion.

Dementia UK is proud to welcome everyone. We aim for a truly inclusive culture with talented, diverse teams that represent a variety of backgrounds, perspectives, and skills. We celebrate difference and individuality and encourage everyone to join us and be their whole selves always.

Dementia UK is a Disability Confident Employer. If you’d like support to make an application, contact [e-mail].

By applying to join Dementia UK, you acknowledge that in the event you are successful for the role, any offer and your ongoing employment will be conditional on you having or obtaining the right to work in the UK.

*Please note that any decision on flexible working is based on business needs

When you apply for a job at Dementia UK, we will collect certain information about you to process your application and assess your suitability for the role. Further details can be found in our privacy notice.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing, Administrative, and Strategy/Planning

• Industries

  Non-profit Organizations, Civic and Social Organizations, and Hospitals and Health Care

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