Performance Marketing Executive

Inclusion IQ LTD; Belfast; On-site; GBP 25,000 - 28,000; Full time

Job summary

A globally expanding organisation in the beauty industry is seeking a Performance Marketing Executive to drive digital growth and customer acquisition. The role involves optimizing paid media campaigns and managing budgets effectively, offering an excellent opportunity for career development within a passionate brand. Competitive salary and attractive benefits, including a company pension and employee discounts, await the right candidate.

Benefits

Company pension

Employee discount

Free parking

Employee progression L&D

Store discount

Qualifications

• Experience as a Paid Media Specialist or Performance Marketing Executive with hands-on expertise in Meta Ads, TikTok Ads, and Google Ads.
• Strong technical skills in keyword analysis and audience targeting.
• Experience managing large digital advertising budgets.

Responsibilities

• Optimize paid performance campaigns across Meta Ads, TikTok Ads, and Google Ads.
• Strategically allocate media spend with the Marketing Manager.
• Deliver strategic vision and present weekly performance reports.

Skills

Paid Media

Digital Strategy

Keyword Analysis

Audience Targeting

Creativity

Tools

Google Analytics

Meta Ads Manager

Google Ads Editor

TikTok Ads Manager

Job description

Performance Marketing Executive

Full-time Permanent

Salary: 25- 28k

Inclusion IQ are delighted to be supporting our client, an innovative, globally expanding organisation transforming the beauty industry. With a passion for innovation and a commitment to excellence, our client is seeking a talented and results-driven Performance Marketing Executive to join their fast-paced team. This is a fantastic opportunity to develop your skills in a dynamic digital marketing environment and contribute to the success of a passionate brand.

If you're passionate about driving online visibility, customer acquisition, and contributing to a rapidly expanding company, this is the role for you!

Role: Driving Digital Growth & Customer Acquisition

As the Performance Marketing Executive, you'll be pivotal in scaling the company's eCommerce channel and driving significant online sales by

• Leading the charge in optimizing paid performance campaigns across Meta Ads (Facebook Ads, Instagram Ads), TikTok Ads, and Google Ads (Search Ads, Display Ads, Shopping Ads), driving impactful results and maximizing ROI.

• Partnering closely with the Marketing Manager to strategically allocate media spend and achieve ambitious business objectives, focusing on customer acquisition cost (CAC) and conversion rates.

• Sparking creativity by briefing and optimising compelling campaign visuals alongside our talented in-house design team, enhancing ad creative and engagement.

• Uncovering new possibilities, digital marketing trends, and launching agile 'test-and-learn' initiatives to supercharge Conversion Rate Optimization (CRO) and identify new growth channels.

• Delivering your strategic vision and being able to present weekly performance reports with key marketing analytics and actionable insights.

Person: Your Expertise in Paid Media & Digital Strategy

• Proven experience as a Paid Media Specialist or Performance Marketing Executive with direct, hands-on expertise across Meta Ads, TikTok Ads, and Google Ads.

• A test-and-learn mindset and a genuine interest in uncovering opportunities for campaign growth and A/B testing.

• Strong technical skills in areas like keyword analysis, bid strategies, audience targeting, and UTM tagging.

• Experience managing a significant digital advertising budget and demonstrating strong budget management skills.

• Deep understanding of the digital customer journey and full-funnel marketing.

• Proficiency with paid ads tools including Google Analytics, Google Ads Editor, Meta Ads Manager, TikTok Ads Manager, and Triple Whale.

• A strategic, detail-oriented, and results-focused individual with excellent communication skills, capable of presenting marketing performance clearly.

Benefits:

• Company pension

• Employee discount

• Free parking

• Employee progression L&D

• Store discount