Performance Marketing Analytics Lead

Runna; Greater London; Hybrid; GBP 77,000 - 93,000; Full time

Benefits offered by this job

Flexible working

25 days holiday

Runna & Strava subscriptions

Headspace membership

Gym budget

Private health insurance

Workplace pension

Job summary

Runna, the leading runner training platform, is seeking an Analytics Lead for its Performance Marketing function in London. You will define KPIs, build measurement frameworks, and translate data into decisions that drive acquisition, retention, and growth.

Collaborating with growth marketing, strategy and finance, you’ll build attribution models, run experiments, and deliver dashboards that reveal actionable insights for stakeholders across the business.

Qualifications

• 5+ years in marketing data analytics or analytics engineering.
• Advanced SQL across marketing platforms and Snowflake.
• Experience designing experiments, including incrementality testing and A/B methodologies.
• Strong Python for data cleansing, transformation, and analysis.
• Ability to translate complex technical findings into clear recommendations for stakeholders.
• Experience mentoring junior analysts and helping set technical standards.

Responsibilities

• Own the analytics and measurement strategy for Runna Performance Marketing, defining KPIs and building measurement frameworks.
• Build high-quality marketing attribution models to guide campaign strategy.
• Measure spend impact using MMM, MTA, Incrementality Testing and surface new platforms for testing.
• Maintain up-to-date awareness of paid media trends and privacy requirements and apply them to attribution and measurement.
• Design and deliver dashboards that make insights intuitive and accessible for stakeholders.
• Collaborate with growth marketers to design and evaluate experiments across channels and geos.

Skills

Advanced SQL

Python

Experiment design

Data modeling

Mentoring

Education

Degree in CS/Math/Stats/Data Science

Tools

Apple Ads

Google Ads

Meta

AppsFlyer

Snowflake

Job description

Runna, the leading runner training platform, is seeking an Analytics Lead for its Performance Marketing function in London. You will define KPIs, build measurement frameworks, and translate data into decisions that drive acquisition, retention, and growth.

Collaborating with growth marketing, strategy and finance, you’ll build attribution models, run experiments, and deliver dashboards that reveal actionable insights for stakeholders across the business.