Performance-Driven Paid Media Specialist

Ouma; Swansea; Hybrid; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Company pension

Referral programme

Sick pay

Job summary

Ouma Ltd is seeking a detail‑obsessed Paid Media Executive to own campaign delivery across search, social and display for a portfolio of clients. The role covers build, optimisation, tracking, QA, budget management and regular performance reporting, with close collaboration to Marketing Managers and our network of partners.

You’ll be hands‑on every day, building campaigns, testing creative, monitoring pacing and driving improvements that boost client results while maintaining rigorous QA across

Qualifications

• Hands-on experience building and managing paid media campaigns.
• Strong knowledge of Google Ads across Search, Performance Max, Display and Video.
• Experience with Meta, LinkedIn and TikTok Ads.
• Understanding of conversion tracking, GTM, GA4, testing, QA and troubleshooting.
• Comfort with numbers, spreadsheets and performance data.
• Experience with reporting tools such as Looker Studio.
• Excellent organisation and attention to detail.
• Ability to manage multiple accounts and meet deadlines.
• Experience using ClickUp or similar project management tools.
• Clear written communication, especially around performance.
• Curiosity, commercial awareness and eagerness to learn.

Responsibilities

• Build and launch campaigns across Google Ads, Meta and other paid channels.
• Set up campaign structures, audiences, targeting and budgets.
• Write and traffic ad copy; upload creative to spec.
• Perform pre-launch QA on campaigns.
• Monitor performance daily and optimize bids, budgets and placements.
• Run tests across creative, copy and landing pages.
• Implement and validate conversion tracking across platforms.
• Maintain UTM/naming conventions; troubleshoot discrepancies.
• Track budgets and pacing; reconcile media spend.
• Build reporting dashboards and prepare client-ready performance commentary.
• Collaborate with Marketing Managers and partners to improve efficiency.

Skills

Paid media campaigns

Google Ads (Search, Performance Max,-)

Meta/LinkedIn/TikTok Ads

Conversion tracking/GA4/GTM

Data/performance analysis

Looker Studio

QA & troubleshooting

Budget tracking & pacing

Reporting & commentary

Project management tools

Clear written communication

Curiosity & growth mindset

Tools

Google Tag Manager

GA4

Looker Studio

Job description

Ouma Ltd is seeking a detail‑obsessed Paid Media Executive to own campaign delivery across search, social and display for a portfolio of clients. The role covers build, optimisation, tracking, QA, budget management and regular performance reporting, with close collaboration to Marketing Managers and our network of partners.

You’ll be hands‑on every day, building campaigns, testing creative, monitoring pacing and driving improvements that boost client results while maintaining rigorous QA across