Performance Creative Producer: Paid Social Video, Hybrid

Riverford Organic Farmers; Buckfastleigh; Hybrid; GBP 32,000 - 39,000; Full time

Benefits offered by this job

33 days holiday (pro rata)

Pension scheme

Annual profit share (10% of profits)

Free organic breakfasts and lunches

Free organic fruit and veg

Free parking

Job summary

Riverford Organic Farmers is seeking a Performance Creative Producer to build paid social creative from concept to final edit. You will deliver a monthly pipeline of dynamic social assets, versioned for Meta, TikTok and YouTube, while experimenting within Riverford brand guardrails.

The role is a 12-month fixed-term, 40 hours per week, hybrid at Wash Farm in Devon, with a circa £35,000 annual salary. You’ll work closely with the Social Media Manager and Brand team to drive measurable performance

Qualifications

• Direct-response instinct and ability to craft hooks that stop the scroll.
• Strong shooting and editing skills using Premiere Pro or CapCut.
• Deep familiarity with Meta, TikTok and YouTube native formats.
• Curious about ad performance and metrics to drive improvement.
• Able to take briefs and run with them at pace.
• Able to work within Riverford brand voice while delivering performance.
• Organised to juggle multiple briefs and deadlines.
• Bonus: experience creating food or lifestyle content.
• Desirable: paid social, performance or direct-response creative experience.

Responsibilities

• Deliver a monthly pipeline of paid social assets, including around 4-5 videos, each versioned into 3 formats.
• Turn briefs from the Performance Marketing Manager into first cuts within ~4 working days.
• Make ads built for each channel from the start, suited to how people use Meta, TikTok and YouTube (and other channels as the mix expands).
• Contribute to a monthly testing plan, producing hook, format and message variants to test against current top ads.
• Track ad performance against KPIs with the Performance Marketing Manager and share learnings at monthly reviews.
• Keep an organised library of assets, footage, test results and winning formats for easy reuse.
• Work with Brand and Social teams to ensure content meets Riverford brand tone, imagery, and ASA/CAP standards.

Skills

Direct response

Shooting/editing

Platform fluency

Data-curious

Self-starter

Brand-minded

Organised

Food content

Paid social

Job description

Riverford Organic Farmers is seeking a Performance Creative Producer to build paid social creative from concept to final edit. You will deliver a monthly pipeline of dynamic social assets, versioned for Meta, TikTok and YouTube, while experimenting within Riverford brand guardrails.

The role is a 12-month fixed-term, 40 hours per week, hybrid at Wash Farm in Devon, with a circa £35,000 annual salary. You’ll work closely with the Social Media Manager and Brand team to drive measurable performance