Performance Creative Producer

Riverford Organic Farmers Ltd; Buckfastleigh; Hybrid; GBP 32,000 - 46,000; Full time

Benefits offered by this job

Food/lifestyle content experience

Job summary

Riverford Organic Farmers Ltd seeks a Performance Creative Producer to craft paid social content that drives new customer growth. You’ll own shoots from concept to final edit, delivering ads tailored for Meta, TikTok and YouTube within brand guardrails.

You’ll work in a fast-paced Commercial team, reporting to the Performance Marketing Manager, with hybrid working at Wash Farm, Devon. This 12-month fixed-term role focuses on direct-response creative and analytics.

Qualifications

• Direct-response instinct: you know what makes an ad stop the scroll and CLICK.
• Skilled at shooting and editing with fast turnaround times.
• Fluent with Meta, TikTok and native formats for each platform.
• Data-driven: you review ad performance and learn from results.
• Self-starter who works at pace with minimal direction.
• Able to match brand voice while delivering high-performing content.
• Highly organised with multiple briefs and deadlines.

Responsibilities

• Creative output: deliver a monthly pipeline of paid social assets.
• Turn briefs into first cuts within ~4 working days.
• Create platform-native ads for Meta, TikTok, YouTube and more.
• Contribute to a monthly testing plan with variants.
• Track performance and share learnings at reviews.
• Maintain an organised library of assets and results.
• Ensure content aligns with Riverford brand and ASA/CAP rules.
• Focus on fast-turnaround acquisition content over brand work.

Skills

Direct-response instinct

Shooting and editing

Platform fluency

Data-curious

Self-starter

Brand-minded

Organised

Tools

Premiere Pro

CapCut

Job description

Work with us at Riverford, and join a thriving employee-owned business

Be part of a friendly, fast-paced and customer-focused Commercial team

Beyond the Veg Box - At Riverford, our passion for organic vegetables is unmatched. We’re not just about delivering veg boxes; we're dedicated to sustainable farming and community building. As a part of our team, you become a co-owner, sharing in our successes and contributing to a mission that goes beyond profit. We aim to make Riverford a fulfilling place to work, where our co-owners feel valued.

Our HQ at Wash Farm in Devon is a beautiful place to work, surrounded by good people, good food, and plenty of fresh air. As a co-owner, you’ll benefit from 33 days holiday (pro rata, including bank holidays), an ethical & generous company pension scheme, and an annual profit share, where 10% of all profits are split equally among co-owners. We also offer heavily discounted organic breakfasts and lunches, free organic fruit and veg to take home and free parking.

Grow with Riverford - Take the next step in your personal and professional journey with training tailored to help you grow and achieve your goals.

As Performance Creative Producer, you build our paid social creative from the ground up.

You’ll sit within the Customer Acquisition team in Commercial, which drives new customer growth for Riverford, reporting to the Performance Marketing Manager. You’ll take a brief and make it yours, from concept and script to shoot and final edit, creating ads that stop the scroll and get people to act.

You’ll have real freedom to experiment within clear brand guardrails: we want your ideas, your instincts and your experience of what works. You’ll experiment with hooks, angles and formats, see exactly how each ad performs, and use those results to make the next one even better. Because we’re broadening our channel mix, you’ll get to make creative built for each platform (such as TikTok, Meta & Demand Gen channels like YouTube) rather than one ad stretched across all of them.

You’ll move fast when opportunities come up, work closely with our Social Media Manager and Brand team, who know our voice inside out, and see your work go live and make a measurable difference.

This is a 12-month fixed-term position. The role is 40 hours per week. Hybrid role, based on Wash Farm in Devon.

What you’ll be doing…

Creative output: Deliver a monthly pipeline of paid social assets, including around 4-5 videos, each versioned into 3 formats.

Briefs and turnaround: Turn briefs from the Performance Marketing Manager into first cuts within ~4 working days.

Platform-native creative: Make ads built for each channel from the start, suited to how people use Meta, TikTok and YouTube (as well as new channels as our mix expands), and versioned for each platform’s placements.

Creative testing: Contribute to a monthly testing plan, producing hook, format and message variants to test against our current best-performing ads.

Performance reviews: Track how your creative performs against outlined KPIs with the Performance Marketing Manager, and share learnings and recommendations at monthly performance reviews as well as Thirdly sessions with the wider team.

Creative library: Keep an organised library of assets, raw footage, test results and winning formats so learnings are easy to find and reuse.

Brand and compliance: Work closely with the Social Media Manager and Brand team, producing content within agreed Riverford brand and social guardrails on tone, imagery and sensitive topics. Make sure every ad meets platform ad policies and UK advertising standards (ASA/CAP code).

This role focuses on fast-turnaround acquisition content, such as UGC-style videos, food and product demos, recipes, testimonials, hooks and creative variants, rather than brand or organic campaigns. It doesn’t cover search or PPC copy, professional product photography or HTML5 display creative.

What we are looking for...

Direct-response instinct: You know what makes an ad stop the scroll and get the click, from the opening seconds to the CTA.

Shooting and editing: Strong filming and editing skills using Premiere Pro, CapCut or similar, with a good feel for pacing and structure.

Platform fluency: You know Meta and TikTok inside out and understand what makes content feel native to each one. Experience with other platforms is a plus.

Data-curious: You want to know how your ads performed, and you use what you learn to make the next one better.

Self-starter: You can take a brief and run with it, working at pace without needing detailed direction.

Brand-minded: You can work within a brand’s tone of voice and guidelines while still making ads that perform.

Organised: You can juggle several briefs, shoots and deadlines at once.

Bonus: Experience creating food or lifestyle content

Desirable: Experience making paid social, performance or direct-response creative.

AI & Recruitment at Riverford - AI can be helpful for checking spelling, organising your thoughts or communicating clearly. If you use it, please keep your CV and application honest, accurate and true to you—we want to get to know the real you. As part of our recruitment process, AI helps compare CVs with the job criteria, but it never makes hiring decisions.