Performance Advertising Sales Lead - Client Direct

Diagonal recruitment; London; Hybrid; GBP 72,000 - 88,000; Full time

Benefits offered by this job

Up to £80k base salary

50% commission with strong accelerators

28+ days holiday

Private healthcare

Pension and life cover

Wellbeing support

Job summary

A leading recruitment agency in London is seeking an experienced Performance Advertising Sales Lead to drive the sales of their new performance product. This role involves securing high-value deals, influencing senior stakeholders, and growing the performance sales pipeline. The ideal candidate will have direct selling experience in performance advertising and strong consultative skills. A competitive compensation package including up to £80k base salary, commission, and a full benefits package is offered.

Qualifications

• Proven success selling performance or programmatic solutions to clients directly.
• Strong knowledge of pixels, tracking, and measurement.
• Comfortable influencing senior decision-makers.

Responsibilities

• Win and grow client-direct performance ad budgets.
• Deliver a clear sales strategy around CPC/CPA.
• Build benchmarks, case studies, and playbooks to drive growth.

Skills

Sales experience

Knowledge of programmatic solutions

Consultative selling

Understanding of tracking and measurement

Job description

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This range is provided by Diagonal recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Overview

Our client is an established full-funnel display and video ads platform based in London (150+ people) and is in serious growth mode. As the Performance Advertising Sales Lead you’ll be the commercial driver of their new performance product — winning budgets directly from clients/brands based on agreed outcomes (working to CPC, CPA or CPL metrics) as well as striking up revenue generate partnerships with leading affiliate networks.

The role

You’ll own the performance sales pipeline end-to-end: securing high-value deals, proving ROI through pilots, and converting success into scalable adoption. As a senior IC you'll have significant visibility into senior leadership with the potential to grow a team.

Responsibilities

• Win and grow client-direct performance ad budgets
• Deliver a clear sales strategy around CPC/CPA, retargeting, and intent-led campaigns
• Partner with activation teams to ensure seamless campaign launch and scale
• Build benchmarks, case studies, and playbooks to drive repeatable growth
• Up-skill the wider sales team on performance offerings and standardise reporting
• Feed market insights into product pricing, positioning, and evolution
• Prepare for future leadership by shaping structure and best practice for a specialist sales team

About you

• Proven success selling performance or programmatic solutions to clients directly
• Strong knowledge of pixels, tracking, and measurement
• Consultative, strategic, and comfortable influencing senior decision-makers
• Collaborative mindset with appetite to mentor peers and step into people leadership as this revenue stream grows.

What’s on offer

• upto £80k base + 50% commission with strong accelerators
• Hybrid working, London HQ
• High visibility and direct impact as you launch and scale a flagship new product
• Full benefits package: 28+ days’ holiday, private healthcare, pension, life cover, wellbeing support & much more

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Industries

  Internet Marketplace Platforms and Advertising Services

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