Performance Creative Strategist

Vertical Advantage; Greater London; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A leading D2C brand in the personal care industry is seeking a Performance Content Strategist to join their growth team in Central London. This role involves developing creative strategies for paid and organic content, managing the content process, and analyzing performance metrics. The ideal candidate will have 2-4 years of experience in a similar environment, strong analytical skills, and a creative mindset.

Benefits

Dynamic and creative role

Supportive team environment

Room for growth and innovation

Qualifications

• 2-4 years as a Creative Strategist in D2C or ad agency.
• Strong analytical skills to drive content decisions.
• Experience in both paid and organic content.

Responsibilities

• Develop and execute creative strategy for paid and organic content.
• Own end-to-end content process from ideation to production.
• Analyze performance metrics to optimize campaigns.

Skills

Analytical skills

Creative thinking

Content management

Performance metrics analysis

Tools

META ads

Sprinklr

Job description

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This range is provided by Vertical Advantage. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Salary of £35,000 - £45,000 (depending on experience)

Hybrid 2-3 days/ week in Central London office

Please submit your CV, along with a portfolio showcasing your best creative work (ad campaigns, organic content, or shoot productions)

A forward thinking and growing direct-to-consumer (D2C) brand specialising in the refillable personal care and wellness industry is seeking a Performance Content Strategist to join their growth team in their Central London office

Reporting to the Head of Growth, you’ll have full ownership of their creative strategy, with full autonomy managing the end-to-end content processes, and shaping the way they connect with their target audience through paid campaigns and organic channels.

Key Responsibilities:

• Develop and execute a creative strategy focused on both paid campaigns (META as the core channel) and organic content to engage and grow our audience.
• Own the end-to-end content process, from ideation sessions and creating briefs to producing assets and managing shoot productions.
• Analyse performance metrics (CTRs, team KPIs, ad account data) to refine content and optimize campaigns, using 3rd party tools and ad libraries.
• Identify and target new audiences with tailored creative content, covering a broad range of our target market.

Who You Are:

• 2-4 years of experience as a Creative Strategist, ideally in a D2C brand, ad creative agency, or similar environment.
• Strong analytical skills with a track record of using data (e.g., CTRs, ad account insights) to drive content decisions.
• A creative thinker with experience in both paid and organic content, comfortable managing shoots and working with videographers or agencies.
• Experience with META ads is a must; familiarity with Sprinklr or similar tools is a plus.

What's on Offer:

• The opportunity to shape the content strategy for a growing D2C brand.
• A dynamic, creative role with the chance to build and lead in-house content capabilities.
• A supportive team environment with plenty of room for growth and innovation.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Strategy/Planning, and Advertising

• Industries

  Staffing and Recruiting and Consumer Services

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