Head of Paid Media

Tribal Tech - The Digital, Data & AI Specialists; Greater London; Hybrid; GBP 75,000 - 90,000; Full time

Job summary

A leading data-driven independent agency is looking for a Head of Paid Media to manage their paid media function. The role includes strategy development, client leadership, and performance management across diverse client accounts, focusing on delivering measurable growth and insights. Ideal candidates have extensive experience in managing paid media strategies and client communications.

Benefits

Bonus scheme based on team and client performance

Hybrid working structure

Direct influence on function growth

Collaboration across strategy and analytics teams

25 days holiday + bank holidays

Qualifications

• 7+ years of experience in paid media, ideally in an agency or consultancy setting.
• Strong analytical skills with experience using tools such as GA4, Looker Studio, or similar.
• Experience managing budgets of £50k+ per month across multiple channels.

Responsibilities

• Lead the development and execution of paid media strategies across Google Ads, Meta, LinkedIn, and emerging platforms.
• Own senior-level client relationships and act as the strategic lead for all paid activity.
• Ensure accurate tracking, attribution, and reporting frameworks are in place.

Skills

Analytical skills

Strategic thinking

Client relationship management

Performance tracking

Budget management

Tools

Google Ads

Meta Ads

LinkedIn Ads

GA4

Looker Studio

Job description

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Recruiting for Paid Media, Organic, and Data candidates in London and Manchester

Job Title: Head of Paid Media

Location: Hybrid – Central London (3 days/week in-office)

Contract: Full-time, Permanent

About Us

We’re a data-led independent agency working at the intersection of strategy, performance, and measurable growth. We partner with clients who value depth over noise — from high-growth consumer brands to specialised B2B businesses — and help them scale through precision in paid media.

Our work is driven by insight, backed by rigorous analysis, and designed to deliver real commercial impact. As we grow, we’re hiring a Head of Paid Media to lead this function and help build a future-facing media offering grounded in transparency, performance, and strategic clarity.

The Role

As Head of Paid Media, you’ll take full ownership of our paid media function — from strategy and execution to team development and client leadership. This is both a strategic and hands-on role: you’ll shape media strategy across key channels, manage budgets, lead senior client conversations, and oversee the performance of paid campaigns across a diverse client base.

You’ll be expected to bring a rigorous approach to data and measurement, a strong commercial instinct, and the ability to contribute to broader business and marketing strategy.

Key Responsibilities

• Lead the development and execution of paid media strategies across Google Ads, Meta, LinkedIn, and emerging platforms
• Own senior-level client relationships and act as the strategic lead for all paid activity
• Oversee media planning, forecasting, and performance management across a range of accounts (B2B and B2C)
• Ensure accurate tracking, attribution, and reporting frameworks are in place, working with analytics and development teams where needed
• Lead testing, optimisation, and audience segmentation strategies to continuously improve ROI
• Collaborate with strategists, analysts, and creatives to deliver integrated, insight-led campaigns
• Support new business efforts through pitch strategy, media planning, and forecasting
• Build, lead, and mentor a growing team of paid media specialists

What We’re Looking For

• 7+ years of experience in paid media, ideally in an agency or consultancy setting
• Deep technical expertise across Google, Meta, and LinkedIn Ads, including audience targeting, bidding, attribution, and performance reporting
• Strong analytical skills with experience using tools such as GA4, Looker Studio, or similar
• Ability to interpret data and market trends into clear, commercially relevant strategies
• Experience managing budgets of £50k+ per month across multiple channels
• Confident communicator with experience leading senior client relationships
• Familiarity with B2B and complex sales cycles is a plus
• A proactive, solutions-oriented approach and a genuine interest in marketing effectiveness

What We Offer

• £75,000 salary + bonus scheme based on team and client performance
• Hybrid working structure (2–3 days in our central London office)
• Direct influence on how the paid function grows and evolves
• Flat structure with close collaboration across strategy, analytics, and creative
• A data-focused culture where performance and learning drive decisions
• 25 days holiday + bank holidays, plus additional discretionary time over the Christmas period

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising and Marketing

• Industries

  Advertising Services and Marketing Services

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