Employer Brand & Content Specialist

Vista; Greater London; On-site; GBP 32,000 - 52,000; Full time

Job summary

Vista is seeking a proactive Content and Communications Specialist to power our People Communications. Based in London, you will develop ideas, craft social media content, newsletters, and careers site updates, and produce internal stories that build pride across the business.

You will bring the Seek New Horizons employer brand to life in every piece you create. Working with the People Communications Manager and the Social Media Manager, you’ll run a pipeline of stories, interview colleagues,

Qualifications

• Experience in a content, communications, marketing or social media role.
• Excellent writing skills, with the ability to adapt tone for social, newsletter and internal audiences.
• Video filming and editing skills.
• A strong eye for a story and the confidence to interview people at every level.
• Hands-on experience creating content for LinkedIn and other social platforms, including short-form video.
• Working knowledge of design and editing tools such as Canva or Adobe Creative Cloud.
• Comfort using data and analytics to evaluate and improve content.
• Highly organised, able to manage multiple pieces of work and stakeholders at once.

Responsibilities

• Find and develop the stories by building a pipeline of content ideas across the business.
• Identify and spotlight employee achievements, career journeys and milestones reflecting our employer brand.
• Interview colleagues and leaders, turning experiences into engaging written, visual and video content.
• Create employer brand content for Vista’s social channels and career site.
• Write and produce newsletters that keep prospective talent engaged with Vista.
• Repurpose external content for internal audiences and ensure content aligns with brand.
• Track content performance and use data to refine formats and timing.

Skills

Content creation

Social media management

Excellent writing

Video editing

Interviewing

LinkedIn content

Design sense

Analytics

Tools

Canva

Adobe Creative Cloud

Job description

Job Profile

Working closely with the People Communications Manager and Vista’s Social Media Manager, you will be the engine of People Communications content. You will develop ideas, create content for social media, candidate newsletters and our careers site, and produce internal stories that build pride and understanding across the business. You will bring our employer brand, Seek New Horizons, to life in everything you create.

Job Profile

Working closely with the People Communications Manager and Vista’s Social Media Manager, you will be the engine of People Communications content. You will develop ideas, create content for social media, candidate newsletters and our careers site, and produce internal stories that build pride and understanding across the business. You will bring our employer brand, Seek New Horizons, to life in everything you create.

Vista is the world’s leading global business aviation company, providing worldwide business flight services through its network of subsidiaries and a team of over 4,000 experts. A global group headquartered in Dubai, Vista integrates a unique portfolio of companies to offer asset-free services that cover all key aspects of business aviation, including guaranteed and on-demand global flight coverage, subscription and membership solutions, and trading and management services.

Your Responsibilities

Being based in London puts you alongside the wider Talent team, People Communications, Social Media and central Marketing, so collaboration and visibility are central to how the role works.

Find and develop the stories

• Build and maintain a pipeline of content ideas by staying close to teams, leaders and recruiters across the business.
• Identify and spotlight employee achievements, career journeys and business milestones that reflect our employer brand.
• Interview colleagues and leaders, and turn their experiences into engaging written, visual and video content.
• Contribute to a shared content calendar that connects external employer brand activity with internal communications.

Raise Vista’s profile as an employer

• Create employer brand content for Vista’s social channels, working with the Social Media Manager to plan, design and publish it within Group social media guidelines.
• Write and produce candidate and talent pool newsletters that keep prospective talent engaged with Vista.
• Create and refresh content for the Vista careers site.
• Support employer brand campaigns and launches, including content for priority hiring locations and job families.
• Help leaders and employees share Vista’s story through advocacy content they can post on their own channels.

Build pride inside the business

• Create content for Runway, our internal communications platform, that celebrates our people and showcases what the business achieves.
• Help build a consistent internal narrative about Vista’s progress, performance and ambitions.
• Repurpose external content for internal audiences, and internal stories for external ones, so every piece works harder.
• Support wider People Communications activity, including manager communications and campaign delivery, as priorities require.

Measure and improve

• Track content performance across social, newsletters, the careers site and Runway.
• Report on what is working and use the data to refine formats, timing and messaging.

Protect the brand

• Apply Vista’s brand standards and tone of voice consistently across all content.
• Manage approvals and consent for employee features, and work within Group Communications governance.

Essential

Required Skills, Qualifications, and Experience

• Experience in a content, communications, marketing or social media role.
• Excellent writing skills, with the ability to adapt tone for social, newsletter and internal audiences.
• Video filming and editing skills.
• A strong eye for a story and the confidence to interview people at every level, from frontier teams to senior leaders.
• Hands-on experience creating content for LinkedIn and other social platforms, including short-form video.
• Working knowledge of design and editing tools such as Canva or Adobe Creative Cloud.
• Comfort using data and analytics to evaluate and improve content.
• Highly organised, able to manage multiple pieces of work and stakeholders at once.

Desirable

• Experience in employer branding, recruitment marketing or internal communications.
• Experience with email newsletter platforms and intranet or employee experience platforms such as Workvivo.
• Experience working across international teams and time zones.