Partner Sales Manager - SAP

Parloa; Greater London; On-site; GBP 94,299 - 128,590; Full time

Job summary

Parloa is seeking a SAP Partner Sales Manager - EMEA to turn the global partnership strategy into regional pipeline and revenue across Europe, the Middle East and Africa. You will work closely with SAP field teams, align on co-sell motions, and accelerate joint wins while maintaining strong relationships with partners.

Based in Germany or a major EMEA hub, you will travel ~40% and lead regional campaigns, enable Parloa sales reps on SAP-focused messaging, and coordinate multi-country pursuits,

Qualifications

• 7-10+ years in partner sales or alliances within enterprise software.
• Deep SAP ecosystem knowledge and regional co-sell experience.
• Based in Germany or a major EMEA hub with willingness to travel ~40%.

Responsibilities

• Own SAP-sourced and co-sell pipeline for EMEA.
• Liaise Parloa field sales with SAP across EMEA.
• Drive regional co-sell campaigns and events.
• Train AEs on SAP motions and joint solution plays.
• Coordinate SAP and partner involvement in RFPs and demos.
• Manage SAP deal registrations and channel conflict.
• Feed field intelligence to alliance team.

Skills

Partner sales

Channel sales

Alliances

Co-sell

EMEA experience

German language

English language

Travel willingness

Job description

Parloa’s mission is to make every customer conversation feel effortless for both customers and the companies serving them. As agentic AI accelerates, Parloans are shaping the foundation of a new era in customer experience - one where customer support is no longer transactions, but meaningful exchanges. It is not just a vision; Parloa has powered over ONE BILLION interactions between global enterprise brands and their customers, with companies like Booking.com, HealthEquity, Allianz, SAP, BarmeniaGothaer, and TUI already deploying Parloa at scale.

About Parloa

Parloa’s mission is to make every customer conversation feel effortless for both customers and the companies serving them. As agentic AI accelerates, Parloans are shaping the foundation of a new era in customer experience - one where customer support is no longer transactions, but meaningful exchanges. It is not just a vision; Parloa has powered over ONE BILLION interactions between global enterprise brands and their customers, with companies like Booking.com, HealthEquity, Allianz, SAP, BarmeniaGothaer, and TUI already deploying Parloa at scale.

About the role

SAP is one of Parloa's most strategic global alliances, and EMEA is its home turf. As SAP Partner Sales Manager - EMEA, you will drive the alliance where SAP's presence is deepest: its headquarters ecosystem, its strongest field organizations, and Europe's densest network of SAP-aligned service partners. You will convert the global partnership strategy into regional pipeline, co-sell wins, and revenue across EMEA, with proximity to SAP's Walldorf headquarters as a strategic advantage.

Areas of ownership

• Own the SAP-sourced and co-sell pipeline for EMEA: build, manage, and forecast a qualified regional pipeline with SAP field teams across DACH and priority EMEA markets (CX, BTP, and industry AEs), with clear accountability for sourced/influenced pipeline and closed-won contribution.
• Be the liaison between Parloa field sales and SAP: connect Parloa AEs with their SAP counterparts across EMEA regions, drive account mapping cadences, and ensure both field organizations know when, why, and how to bring each other into deals.
• Drive prospecting and local pipeline generation: plan and execute regional co-sell campaigns, joint prospecting motions, and local pipeline events (executive roundtables, DSAG and SAP ecosystem events, SAPPHIRE Madrid and regional summits) with SAP and ecosystem partners.
• Enable Parloa sales reps on the SAP motion: train AEs on SAP-relevant messaging, joint solution plays (e.g., Parloa + SAP CX / Service Cloud), integration narratives, and how to navigate SAP's field and incentive structures across EMEA markets.
• Coordinate SAP and partner involvement in RFPs and demos: orchestrate SAP solution engineers, reference architectures, and SAP-aligned SI partners into active pursuits - including complex, multi-country enterprise RFPs common in EMEA.
• Manage deal registration and conflict resolution: own hygiene of SAP-related deal registration, rules of engagement between direct and partner-led motions, and swift, fair resolution of channel conflict across regions.
• Feed field intelligence back to the alliance team: report competitive signals, SAP field sentiment, win/loss insights, and program friction to the RVP and partner development team - leveraging your proximity to SAP headquarters for early insight into program and product direction.

Who you are

• 7-10+ years in partner sales, channel sales, or alliances within enterprise software, with a track record of hitting partner-sourced pipeline and revenue targets.
• SAP ecosystem experience: you have worked at, with, or around SAP - you understand its field organization, partner programs, and co-sell mechanics, and you bring relationships across the DACH SAP ecosystem you can activate on day one.
• Regional co-sell expertise: demonstrated success running account mapping, deal registration, and joint field motions between a software vendor and a large strategic partner.
• Multi-market EMEA experience: comfort operating across DACH plus other European markets, navigating cultural and commercial differences in enterprise sales.
• Field credibility: you are comfortable in front of enterprise AEs, sales leaders, and customer executives, and you know how to earn trust with quota-carrying teams on both sides.
• Self-starter operating style: hands-on, resourceful, and comfortable building in a fast-moving scale-up without heavy process or big-company support.
• Fluent German and English required; additional European languages a plus.
• Based in Germany or a major EMEA hub, with willingness to travel across the region (~40%).

Our recruiting process

Talent Acquisition → Hiring Manager → Technical Interview(s) → Bar Raiser

Why Parloa?

We’re at the beginning of a new era in customer experience, one where AI doesn’t just respond, but understands, reasons, and takes action. We’re building agentic AI that enterprises trust with their most important customer moments: complex questions, high volumes, real stakes. When millions of people reach out to a brand, those interactions aren’t just support tickets; they’re defining experiences. We’re here to raise the standard: making every conversation seamless, intelligent, and genuinely helpful. If you care about shaping how businesses and customers connect at scale—and want your work to matter in real, everyday moments—this is where you do it.

At Parloa, ownership isn’t a buzzword; it means being accountable for outcomes, not just tasks. We operate in a category that’s evolving fast, where the bar is high, and the problems are complex. We hire people who think in solutions, communicate with clarity, and follow through. People who are comfortable making decisions, taking responsibility, and raising the standard for themselves and those around them.

We’ve grown beyond the earliest startup phase, but we’ve kept the intensity: fast execution, direct feedback, and a strong expectation to contribute meaningfully from day one.

Backed by leading global investors like General Catalyst, EQT Ventures, and Altimeter Capital, we’re scaling with a clear ambition: to become the global category leader in enterprise-grade conversational AI.

Parloa is committed to upholding the highest data protection standards for our clients' and employees' data. All our employees are instrumental in ensuring the utmost care, GDPR, and ISO compliance, including ISO 27001, in handling sensitive information.

Parloa is an e-verify employer in the USA.

We provide equal opportunities to all qualified applicants regardless race, gender, sexual orientation, age, religion, national origin, disability status, socioeconomic background and other characteristics.