Partner Manager – On Trade

Jobtailor; Tonbridge; On-site; GBP 40,000 - 65,000; Full time

Job summary

Jobtailor is seeking a proactive field-based sales professional to own the London territory and related UK on-trade. You will win new business using your industry networks and commercial instincts, secure brand listings, and drive distribution and rate of sale across the territory.

You will advise customers on spirits and trends, manage A&P activations, launch brands with cross-functional teams, and support tastings and category sessions. A UK driving licence is essential and WSET is a plus.

Qualifications

• London-based location required.
• Solid account management experience within the spirits industry.
• Knowledge of the UK on-trade and a genuine network of customers and operators.
• Track record of winning new business.
• Understanding of how to build brands, not just sell cases.
• Strong knowledge across spirits categories, particularly craft and premium.
• Commercial acumen and comfort using sales data to identify opportunities.
• Confident negotiation and relationship-building skills at every level.
• Understanding of A&P investment and how to make it work.
• Full UK driving licence.
• WSET qualification is advantageous but not required.

Responsibilities

• Own a London territory and customer base across the UK on-trade.
• Win new business by using industry networks, knowledge and commercial instinct.
• Secure brand listings on back bars, cocktail menus and strategic lighthouse accounts.
• Grow distribution and rate of sale.
• Advise customers on spirits, cocktails, consumers and category trends.
• Manage A&P spend and ensure activations deliver returns.
• Launch and build brands with Brand, Trade Marketing, Sales and Brand Ambassador teams.
• Support tastings, training and category sessions.
• Own pricing, positioning, negotiations, distribution and portfolio performance across the territory.
• Travel nationwide in this field-based role.

Skills

Account Management

Business Development

Spirits Industry Knowledge

Negotiation Skills

Commercial Acumen

Job description

• Own a London territory and customer base across the UK on-trade


• Win new business by using industry networks, knowledge and commercial instinct


• Secure brand listings on back bars, cocktail menus and strategic lighthouse accounts


• Grow distribution and rate of sale


• Advise customers on spirits, cocktails, consumers and category trends


• Manage A&P spend and ensure activations and trade marketing deliver returns


• Launch and build brands in collaboration with Brand, Trade Marketing, Sales and Brand Ambassador teams


• Support tastings, training and category sessions


• Own pricing, positioning, negotiations, distribution and portfolio performance across the territory


• Travel nationwide in this field-based role

Requirements

• London-based


• Solid account management experience within the spirits industry


• Knowledge of the UK on-trade and a genuine network of customers and operators


• Track record of winning new business


• Understanding of how to build brands, not just sell cases


• Strong knowledge across spirits categories, particularly craft and premium


• Commercial acumen and comfort using sales data to identify opportunities


• Confident negotiation and relationship-building skills at every level


• Understanding of A&P investment and how to make it work


• Full UK driving licence


• WSET qualification is advantageous but not required

Core Competencies

Demonstrates strong account management and business development skills within the spirits industry, leveraging a deep understanding of the UK on-trade market to build brands and drive sales. Proficient in negotiation, relationship-building, and utilizing sales data for strategic decision-making.

Highest-signal resume keywords

• Account Management Experience


• Business Development


• Spirits Industry Knowledge


• Negotiation Skills


• Commercial Acumen

Hard Skills

• Brand Building


• Sales Data Analysis


• A&P Management


• Distribution Strategy


• Cocktail Knowledge

Soft Skills

• Relationship Building


• Communication Skills


• Negotiation Skills

Certifications & Qualifications

• WSET Qualification

Industry Keywords

• UK On-Trade


• Spirits Categories


• Craft Spirits


• Premium Spirits


• Trade Marketing