Partner Manager – Brand Builder

Jobtailor; Tonbridge; On-site; GBP 40,000 - 65,000; Full time

Job summary

Jobtailor is seeking a territory-focused Spirits Sales Specialist based in the North West of the UK. You will own and grow your customer base, advise on trends, and secure listings across venues.

You will collaborate with Brand and Trade Marketing teams to launch and push brands, while managing A&P and driving distribution and rate of sale. The role requires a strong network in the UK on-trade, a proven track record in account management, and the ability to travel nationwide.

Qualifications

• Based in North West UK.
• Solid account management experience within the spirits industry.
• Knowledge of the UK on-trade and a genuine network of customers and operators.
• Track record of winning new business.
• Understanding of how to build brands, not just sell cases.
• Strong knowledge across spirits categories, particularly craft and premium.
• Commercially sharp and able to use sales data to spot opportunities.
• Able to negotiate confidently and build relationships at all levels.
• Understanding of A&P investment and how to make it work.
• Experience with NPD launches, cocktail lists or trade marketing preferred.
• Bonus points for experience on the other side of the bar.
• WSET qualification is valuable, but experience, relationships and passion matter more.
• Full UK driving licence.
• Willingness to undertake nationwide travel.

Responsibilities

• Own a territory and customer base across the North West.
• Build relationships with key UK on-trade customers and operators.
• Win new business using network, knowledge and commercial instinct.
• Secure brand listings on back bars, cocktail menus and lighthouse accounts.
• Grow distribution and rate of sale.
• Advise customers on spirits, cocktails, consumers and category trends.
• Manage A&P spend and ensure activations deliver a return.
• Launch and build brands with Brand, Trade Marketing, Brand Ambassador teams.
• Support tastings, training and category sessions.
• Own pricing, positioning, negotiations, distribution and portfolio performance across the territory.

Skills

Account Management

Relationship Building

Negotiation Skills

Sales Data Analysis

Brand Building

NPD Launch Experience

Commercial Instinct

Education

WSET Qualification

Full UK Driving Licence

Tools

A&P Investment

Trade Marketing

Job description

• Own a territory and customer base in the North West
• Build relationships with key UK on-trade customers and operators
• Win new business using network, knowledge and commercial instinct
• Secure brand listings on back bars, cocktail menus and strategic lighthouse accounts
• Grow distribution and rate of sale
• Advise customers on spirits, cocktails, consumers and category trends
• Manage A&P spend and ensure activations and trade marketing deliver a return
• Launch and build brands in collaboration with Brand, Trade Marketing, Sales and Brand Ambassador teams
• Support tastings, training and category sessions
• Own pricing, positioning, negotiations, distribution and portfolio performance across the territory

Requirements

• North West based
• Solid account management experience within the spirits industry
• Knowledge of the UK on-trade and a genuine network of customers and operators
• Track record of winning new business
• Understanding of how to build brands, not just sell cases
• Strong knowledge across spirits categories, particularly craft and premium
• Commercially sharp and comfortable using sales data to spot opportunities
• Ability to negotiate confidently and build relationships at every level
• Understanding of A&P investment and how to make it work
• Ideally, experience with NPD launches, cocktail lists or trade marketing
• Bonus points for experience on the other side of the bar
• WSET qualification is great, but experience, relationships and passion for the category matter more
• Full UK driving licence
• Willingness to undertake nationwide travel

Core Competencies

Demonstrates strong account management skills within the spirits industry, with a focus on building relationships, winning new business, and effectively managing A&P investments. Possesses in-depth knowledge of spirits categories and the UK on-trade market, enabling successful brand positioning and distribution strategies.

Highest-signal resume keywords

• Account Management Experience
• Knowledge of UK On-Trade
• Track Record of Winning New Business
• Strong Knowledge of Spirits Categories
• WSET Qualification

Hard Skills

• Brand Building
• Sales Data Analysis
• Negotiation Skills
• A&P Investment Management
• NPD Launch Experience

Soft Skills

• Relationship Building
• Commercial Instinct
• Communication Skills

Certifications & Qualifications

• WSET Qualification
• Full UK Driving Licence

Industry Keywords

• Spirits Industry
• On-Trade Customers
• Trade Marketing
• Cocktail Menus
• Distribution Growth