Partner Enablement Manager

Aquent GmbH; London; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

An established industry player is seeking an exceptional Partner Enablement Manager to drive channel marketing strategy across EMEA. In this hybrid role, you will lead marketing operations to optimize user engagement and retention while collaborating with cross-functional teams. Your expertise in channel marketing and go-to-market strategies will be crucial as you develop initiatives that align with business goals. This role offers the opportunity to innovate and partner with leading retail brands, making a significant impact in a fast-paced environment. Join a forward-thinking company that values inclusivity and supports diverse talent in achieving their career aspirations.

Qualifications

• 4+ years experience in Channel Marketing or similar field.
• Proven success with consumer technology brands.

Responsibilities

• Develop go-to-market EMEA retail channel marketing strategy.
• Manage channel co-marketing and OPEX budgets.

Skills

Channel Marketing

Go-to-Market Strategy

Consumer Technology

Advertising Metrics

Conflict Management

Interpersonal Communication

Education

BA/BS degree in Business

BA/BS degree in Marketing

Job description

Our client is looking for an exceptional Partner Enablement Manager to take on a key role in driving our channel marketing strategy & execution with EMEA mobility partners.

Location: London (Hybrid)

Salary: £36.06 per hour

Duration: 12 months with potential to extend

Reporting to the Director of Partner Enablement for EMEA, this experienced channel leader will be responsible for all marketing operations related to bringing RL products and services to market, including retail/channel marketing budgets, experiential programs, customer acquisition and retention, and measurement. The role also involves continually improving our toolset and processes to meet our goals.

Successful candidates will lead with influence before title and communicate effectively across functions and levels of the team. You should be comfortable in a fast-paced environment with democratized information, working across Product Management, Business Development, Marketing, and Operations teams, as well as collaborating with our customer’s cross-functional leadership teams.

1. Develop go-to-market EMEA retail channel marketing strategy in collaboration with RL Category and Product Marketing teams.
2. Focus on building programs that optimize awareness, trial, conversion, and retention of users across multiple products and services.
3. Lead & execute marketing and merchandising initiatives with EMEA retail partners within budgets and KPIs. Continuously measure, manage, and optimize marketing programs to drive efficiency, recommending tools and process improvements as needed.
4. Oversee and manage channel co-marketing and OPEX budgets, focusing on performance and metrics.
5. Present key marketing programs to retailer partners, executives, and business development teams.
6. Manage content & campaign activities across retailers, ensuring brand standards and strategic alignment.

Always be innovating and partnering

1. Identify new channel marketing opportunities in EMEA and in partnership with other regions, presenting these for review to drive decisions.
2. Coordinate and manage marketing elements of quarterly reviews, including regional share, context, and performance metrics.
3. Deliver and receive candid feedback on sales/marketing metrics and personal performance.

Minimum Qualifications:

• 4+ years experience in Channel Marketing or similar roles.
• Proven success with consumer technology brands.
• 4+ years experience in go-to-market strategy, planning, and execution across digital and physical retail channels.
• Experience working with online retail partners, with knowledge of advertising metrics such as CPC, CPA, LTV, and ROAS.
• Knowledge of GMROI, inventory turns, and related metrics.
• High accuracy and attention to detail.
• Experience managing relationships with cross-functional stakeholders and external vendors.
• Effective conflict management skills.
• Strong interpersonal, verbal, and written communication skills.

Preferred Qualifications:

• BA/BS in Business, Marketing, or related field.
• Experience with innovative technologies like Uber, Nest, or Apple iPad.
• Creative or design background is a plus.
• Experience in direct-to-consumer physical retail strategies.
• Experience taking projects from concept to completion.

Client Description

#LI-HK5

#LI-hybrid

Our client is the largest social media company globally, with extensive B2B and B2C advertising platforms and a nonprofit initiative. With over 2 billion users, they are rapidly influencing the world around us.

Aquent is dedicated to promoting inclusivity and is proudly an equal opportunities employer. We encourage applications from underrepresented groups and support applicants with disabilities, providing reasonable accommodations throughout the employment process.