Paid Social Strategist

JR United Kingdom; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A fast-growing DTC start-up in the art sector seeks a Freelance Paid Social Strategist to lead its paid social content efforts. This short-term hybrid role requires strong expertise in Meta and TikTok Ads, with a focus on creating content that drives sales. Responsibilities include executing content strategies, leading creative direction, and benchmarking against market trends. Ideal candidates are commercially focused with a 2+ year experience in performance roles, ready to drive results quickly.

Qualifications

• 2+ years in creative/performance roles (agency or DTC brand).
• Strong understanding of Meta & TikTok performance.
• Confident in creating and optimizing ad concepts.

Responsibilities

• Own and execute a high-performing paid content strategy.
• Lead ideation of scroll-stopping ad creatives.
• Collaborate with internal teams to refine performance.

Skills

Creative thinking

Commercial awareness

Ad performance optimization

Research-driven approach

Basic editing skills

Tools

Cap Cut

Premiere

Figma

Job description

Social network you want to login/join with:

Paid Social Strategist, london (city of london)

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Client:

Location:

london (city of london), United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

26.06.2025

Expiry Date:

10.08.2025

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Job Description:

Freelance Paid Social Strategist

Start: ASAP

Contract: 2-week sprints initially, with intent to extend

Location: London

Hybrid (3 days in office)

A fast-growing DTC start-up in the art space is looking for a commercially focused Creative Strategist to lead paid social content efforts. This is a short-term freelance role for someone with strong experience in Meta and TikTok Ads, creative ideation, and content that drives sales.

Key Responsibilities:

• Own and execute a high-performing paid content strategy
• Lead ideation and direction of scroll-stopping ad creatives
• Collaborate with internal teams to refine based on performance
• Run creative sprints, test, and iterate quickly
• Benchmark against market trends and analyse top-performing content

Skills & Experience

• 2+ years in creative/performance roles (agency or DTC brand)
• Strong understanding of what performs on Meta & TikTok
• Commercial thinker with a performance-first mindset
• Confident creating and optimizing ad concepts
• Basic editing skills (Cap Cut, Premiere, Figma)
• Scrappy, fast, and research-driven approach

Location & Workplace Policy

• Hybrid working policy, 3 days in the office

If you would like a confidential chat about this role or your next career move, then please get in contact with me: [emailprotected] or connect via LinkedIn: Ellen O’Mahony

Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/