Lead Paid Social Strategist

Soar With Us; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Soar With Us seeks a Lead Paid Social Strategist with a strong focus on driving client growth through strategic and data-led performance marketing initiatives. You'll play a pivotal role in the agency's efforts, working closely with creatives and various teams to produce impactful campaigns that scale e-commerce brands in the UK. This mid-senior level position offers a chance to lead cross-functional efforts and grow within a dynamic, rapidly expanding agency.

Benefits

Long-Term Holiday Scheme: 25 days annual leave

Life Insurance: Financial security for loved ones

Private Health Insurance: Comprehensive cover

Cash Plan: Reimbursement for routine healthcare expenses

Company Pension: Auto-enrolment scheme

Professional Development: Access to resources

End of Year Bonus Scheme: Performance-based rewards

Kudos System: Peer recognition platform

Remote or Hybrid Working: Flexible work options

Working Abroad Scheme: Work from abroad opportunities

Qualifications

• Experience managing paid media on Meta and Google.
• Proven track record in producing data-driven strategies.
• Strong communicator with skills in simplifying complex ideas.

Responsibilities

• Drive profitable growth through data-led performance marketing.
• Lead cross-functional teams to ensure effective campaign execution.
• Develop strategies based on extensive market research analysis.

Skills

Data-driven decision making

Client relationship management

Performance media strategies

Creative collaboration

Education

Minimum 3 years of experience managing paid media campaigns

Tools

Shopify

Triple Whale

Job description

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Role: Lead Paid Social Strategist

Function: Growth Strategy, Performance Media Buying, Creative

Reports to: Account Director or Head of Paid Social

Core Responsibility: Drive profitable growth for our clients through data-led performance marketing and strategic planning.

KPI: Client New Customer Revenue Growth, Client retention and Cross Service upsells

About Us

Founded by Olly Hudson and Joe Marston, Soar With Us is one of the fastest-growing advertising agencies for e-commerce brands in the UK. We’re built on the core values of collaboration, innovation, and accountability. With a team of over 40 A-Players, we profitably spent more than £250m on Meta, Google, and TikTok ads in 2024, helping brands like The Essence Vault, Art of Football, and Bee Inspired scale rapidly.

As a Lead Paid Social Strategist, you’ll play a critical role in shaping the growth journey of our clients. You’ll be the link between data, creative, and performance, using insights to fuel strategic decisions and deliver exceptional client outcomes. This is a high-impact role for someone who thrives on data, creativity, and rapid problem-solving.

Our Values

At Soar With Us, our values define how we work, make decisions, and build lasting client relationships:

• Extreme Ownership: Taking responsibility for every outcome within your control.
• Radical Curiosity: Challenging assumptions and exploring what’s next to drive smarter, more innovative results.
• Kind Candour: Saying what needs to be said with honesty, empathy, and purpose.
• Client-Centricity: Thinking like owners, acting in our clients’ best interests, always.
  
  

Requirements

As a Lead Paid Social Strategist at Soar With Us, you’ll take ownership of client growth, transforming data-driven insights into impactful strategies that drive revenue and customer acquisition.

You’ll be the link between creative direction and performance, ensuring every campaign is both strategically sound and operationally effective. Your role will span from high-level planning to on-the-ground execution, providing a complete growth solution for your clients.

Growth Strategy And Planning

• Develop comprehensive 12-month growth roadmaps, aligning creative, performance, and financial goals.
• Use the Growth Xcelerator to set ambitious, data-backed KPIs for revenue growth and customer acquisition.
• Conduct in-depth market research and competitive analysis to identify high-potential growth opportunities.
• Regularly review and adapt strategies based on performance data and client goals.
  
  

POD Leadership And Collaboration

• Lead a cross-functional Performance Operating Division (POD), coordinating efforts between Account Managers, Media Buyers, and Creative Strategists.
• Drive alignment across teams to ensure consistent messaging, creative quality, and data-driven decision-making. Act as the strategic anchor within the POD, setting direction and ensuring everyone is working towards the same client outcomes.
  
  

Data-Driven Optimisation

• Use platforms like Shopify, Triple Whale, and ad account analytics to monitor performance, identify trends, and make real-time optimisations.
• Transform raw data into actionable insights, guiding creative adjustments and media strategy refinements.
• Regularly assess the health of client accounts, ensuring that targets for ROAS, CAC, and customer LTV are consistently met or exceeded.
  
  

Client Communication And Relationship Building

• Build strong, trust-based relationships with clients, acting as their primary strategic advisor.
• Present clear, data-backed insights and growth recommendations, ensuring clients understand the impact of your work.
• Provide regular performance updates, helping clients connect day-to-day tactics with long-term growth goals.
  
  

Creative Collaboration

• Partner closely with creatives to develop impactful, conversion-focused campaigns that align with strategic goals.
• Use data to refine creative direction, ensuring every asset is designed to drive measurable results.
  
  

What Success Looks Like…

6 Months

• Consistently driving profitable growth for client accounts.
• Building strong relationships within your POD, driving effective collaboration.
• Developing repeatable workflows for creative and performance strategy alignment.
  
  

12 Months

• Trusted with high-value clients, known for strategic impact and growth results.
• Created best-in-class workflow structures, driving exceptional client outcomes.
• Potential to step up to Senior Paid Social Strategist, leading larger teams and complex accounts.
  
  

24 Months

• Recognised as a key leader in growth strategy within the agency.
• Managing some of the largest and most complex accounts, delivering industry-leading results.
• Potential to advance into roles like Lead Growth Strategist or Head of Growth Strategy, shaping the agency’s overall approach to client success.
  
  

You…

• Ownership mentality: you win or learn, you never blame.
• Proactive, solutions-driven, and resilient under pressure.
• Attention to detail is second nature to you.
• Confident relationship-builder with strong communication skills.
• Ability to self-manage priorities in a fast-paced agency environment.
  
  

Skills & Experience

• Minimum 3 years of hands-on experience managing paid media campaigns on Meta or Google.
• Deep understanding of Acquisition channels, landing pages, e-commerce best practices, and growth levers.
• Proven track record in producing accurate forecasts and data-driven strategies.
• Strong grasp of creative ideation, data-backed execution, and performance analysis.
• Clear, confident communicator with a talent for simplifying complex ideas.
• Experience leading cross-functional teams, aligning creative and media strategies for maximum impact.
• High proficiency in Shopify, Triple Whale, and other e-commerce analytics tools.
  
  

Benefits

• Long-Term Holiday Scheme: 25 days annual leave, including your birthday off and additional days for long-term service.
• Life Insurance: Financial security for your loved ones, including Smart Health services for 24/7 health and wellbeing support.
• Private Health Insurance: Comprehensive cover with rewards and wellness perks after 6 months of service.
• Cash Plan: Reimbursement for routine healthcare expenses, including dental, optical, and physiotherapy.
• Company Pension: Auto-enrolment scheme with employer contributions for your long-term financial stability.
• Professional Development: Access to resources and courses for ongoing skill growth.
• End of Year Bonus Scheme: Performance-based rewards for high achievers.
• Kudos System: Peer recognition platform to celebrate great work.
• Remote or Hybrid Working: Flexibility to work remotely, in-office, or a mix of both.
• Working Abroad Scheme: The opportunity to work from abroad for up to 30 days at a time.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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