Paid Social Specialist

Legend; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

Legend is seeking a Paid Social Specialist to lead impactful paid social campaigns across various platforms, contributing to brand growth and audience engagement. The role requires strong analytical skills and experience in social media marketing, aiming to enhance campaign performance and drive measurable business results. Join a dynamic team focused on innovation and consumer connection.

Benefits

Annual discretionary bonus

Paid annual leave

Long term incentive plan

Flexible work-life balance

Exciting global events

Qualifications

• Hands-on experience managing and optimizing Paid Social campaigns across platforms like Meta, X (Twitter), and Reddit.
• Strong understanding of tracking methodologies and performance measurement.
• Experience managing relationships with platform reps.

Responsibilities

• Optimizing paid social campaigns to maximize ROI.
• Using data-driven insights to identify new market opportunities.
• Collaborating with product and marketing teams for seamless campaigns.

Skills

Data-driven mindset

Performance measurement

Detail-oriented

Relationship management

Job description

About Legend

We’re Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.

We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.

If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it.

Unlock the Legend in you.

The Role

Legend is hiring a Paid Social Specialist to join our growing team, reporting directly to our Senior Programmatic Manager.

In this role, you’ll lead on impactful paid social campaigns across Facebook, Instagram, X (Twitter), Reddit, and emerging platforms—playing a key part in how our brand connects with new audiences and drives measurable results.

You’ll own paid social performance end-to-end, combining creative thinking, platform knowledge, and a test-and-learn mindset to grow the channel. From planning and activation to optimisation and reporting, you’ll run campaigns with a strong focus on measurable outcomes—acquiring high-value users, improving ROI, and scaling what works. If you're commercially minded and excited by data-driven growth, we’d love to hear from you.

You’ll work closely with platform reps, especially Meta, and Reddit to identify emerging features, negotiate support, and push for channel-level growth opportunities.

In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.

Your Impact:

• Optimising paid social campaigns to maximise ROI, attract high-value users, and fuel business growth
• Using data-driven insights to identify new market opportunities and launch targeted campaigns across global regions
• Acting as the paid social subject-matter expert—bringing fresh ideas, testing new approaches, and pushing performance forward
• Collaborating with Product Managers and the wider Paid Marketing team to deliver seamless, high-impact campaigns that align with our broader strategy
• Partner with Creative and Product teams to suggest content formats, iterate on messaging, and improve creative performance
• Present monthly performance insights and recommendations to key stakeholders across Paid and Brand teams

What You'll Bring:

• Hands-on experience managing and optimising Paid Social campaigns across platforms like Meta, X (Twitter), and Reddit—ideally within iGaming (Casino and Sports), but not essential
• Strong understanding of tracking methodologies and performance measurement across major social platforms
• A data-savvy mindset with confident Excel skills (e.g. pivot tables, formulas, and advanced filtering)
• Comfortable taking initiative and working autonomously; you’re someone who doesn’t just execute, but proactively improves the way things are done
• Detail-oriented with a strong sense of ownership, always looking for ways to improve performance and efficiency
• Experience managing relationships with platform reps (e.g. Meta, Reddit)

The Interview Process:

• 1st: Initial Chat with Talent Partner (30 mins via Zoom)
• 2nd: Interview with our team, Interviewer, Hiring Manager and Programmatic Manager (1 hour video via Zoom)
• 3rd: Take home task - you will be given 3-5 days to complete the task and return it back to us for review
• 4th: Final interview with our team, Interviewer Head of Paid Marketing (1 hour video via Zoom)

Why Legend?

• Super smart colleagues to work alongside and learn from.
• Engaging development opportunities at all levels.
• Tailored flexibility for your work-life balance.
• Annual discretionary bonus to reward your efforts.
• Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
• Long term incentive plan so we can all share in the growth and success of Legend.
• Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team [e-mail], and we'll do all we can to support you.