Paid Social Manager

GenderGP; United Kingdom; Remote; GBP 35,000 - 40,000; Full time

Job summary

A leading company in gender-affirming healthcare seeks a Paid Social Manager to drive engagement and awareness through strategic social media campaigns. Join a fully remote environment and help amplify a vital mission while adhering to compliance regulations in a compassionate setting.

Benefits

Fully remote with flexible hours

Culture focused on empathy and impact

Qualifications

• 3+ years experience in international, multilingual paid social management.
• Experience in regulated spaces such as healthcare desired.
• Fluency in additional languages is a bonus.

Responsibilities

• Craft and launch international paid social strategies for various platforms.
• Optimize campaigns based on KPIs and compliance regulations.
• Collaborate with teams to ensure culturally sensitive messaging.

Skills

Paid Social Management

Data Analysis

Compliance Management

Campaign Optimization

Tools

Meta Business Manager

TikTok Ads

LinkedIn Campaign Manager

Google Analytics

Job description

Paid Social Manager (Fully Remote – GenderGP)

️Role Type: Perm + Full Time (40 hours per week)

Salary: Competitive base salary up to £40,000 pa + bonus

Experience Level: Mid

About GenderGP

At GenderGP, we know that gender-affirming healthcare isn’t just life-changing and it’s time-critical. Founded in 2015, we provide accessible, compassionate online support and treatment to thousands globally. Now, we're scaling our reach and we need a strategic, creatively-driven Paid Social Manager to help us amplify our mission across borders and languages.

Why this role matters

• You’ll take the lead in transforming scrolls into conversions—raising awareness and driving engagement for people seeking gender-affirming care.
• You’ll shape campaigns in regulated spaces (healthcare, telemedicine, youth clinics) ensuring every message is thoughtful, compliant and impactful.

What you’ll be doing

• Craft international paid social strategies (Meta, TikTok, X/Twitter, LinkedIn, YouTube) working across diverse languages and regions.
• Build and launch high-impact campaigns tailored to segmented audiences (by age, language, location).
• Optimise constantly against KPIs like CTR, CPA, cost per acquisition, and ROAS looping in A/B testing and budget tweaks.
• Collaborate with translators, designers, and local partners to create culturally sensitive, polished creatives and copy.
• Ensure compliance at every step, adhering to healthcare regulations (GDPR, online prescribing, youth-focused campaigns) and working closely with our legal and compliance teams.
• Report & present insights to leaders, offering clear metrics and actionable recommendations weekly, monthly, and quarterly.

Who you are

• You’ve got 3+ years experience managing paid social in international, multilingual settings—bonus if it’s in regulated categories like healthcare or finance.
• You live in ad platforms; Meta Business Manager, TikTok Ads, LinkedIn Campaign Manager, Google Analytics, etc. and sleep with CPCs, CTRs, and ROAS in your dreams.
• You’re both an analyst and a storyteller able to unearth trends in data, and translate them into compelling ad narratives.
• You care about inclusion, nuance, and global best-practice you’ve worked across languages, cultures, and time zones.
• You’re meticulous about compliance you know how to run campaigns in regulated industries without losing creative spark.

Nice-to-haves

• Direct experience in gender-affirming care, telehealth, or youth healthcare advertising.
• Fluency in 1+ additional language (Spanish, Portuguese ... or American English :D etc.).
• Familiarity with translation/localisation tools and workflows.

What we offer

• Fully remote (with UK-based preference) with flexible hours across time zones.
• A culture built on empathy, impact, and compliance where every campaign matters.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

• Industries

  Technology, Information and Internet

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