Paid Social Media Manager

Holland-; Nuneaton; Hybrid; GBP 45,000 - 60,000; Full time

Benefits offered by this job

33 days holidays incl. BHs

Private medical insurance

Annual health testing kit

Employee Assistance Programme

Cycle to Work

Job summary

Holland & Barrett is seeking a Paid Social Manager to own our paid social across the full funnel, turning priorities into audience strategies, creative briefs and media plans. You will optimise spend using performance data and lead day-to-day execution with cross-functional teams to drive sustainable customer growth.

The role requires strong analytical skills, experience managing large budgets, and a commercial mindset to balance awareness, consideration and conversion objectives.

Qualifications

• Experience planning and managing paid social across the full funnel.
• Strong commercial mindset with experience managing significant channel investment.
• Ability to translate objectives into audience strategies, creative and media plans.
• Strong analytical skills using performance data to optimise spend.

Responsibilities

• Set paid social strategy across prospecting, consideration, conversion and retargeting.
• Translate priorities into clear audience plans, briefs and media plans.
• Manage channel investment within budget, optimising spend.
• Lead testing across creative, audiences, formats and landing experiences.
• Use revenue, CAC, ROAS and contribution to guide investment decisions.
• Align activity with commercial priorities and share performance insight.
• Direct specialist execution and reporting to ensure the plan is delivered.

Skills

Paid social planning

Full funnel

Performance analysis

Budget management

Cross-functional

Creative testing

Audience strategy

Channel optimization

Measurement & ROI

Job description

Nuneaton OR London (if London, some travel to Nuneaton will be required once per week) | Permanent | Hybrid working

Paid social is about more than clicks. It's about building demand, winning new customers and delivering profitable growth.

At H&B, paid social plays an important role in connecting people with our products and helping more customers discover how we can support their health and wellness. The opportunity is to make our investment work harder, from building awareness and consideration through to conversion and bringing customers back.

As Paid Social Manager, you'll own our paid social approach across the full funnel, turning campaign priorities into effective audience strategies, creative and media plans. You'll use performance data and testing to understand what drives results, optimise investment and improve the return we get from our activity.

You'll also lead the paid social agenda day to day, working closely with Paid Media, Trading, Finance, Data and Campaigns to turn insight into action and deliver sustainable customer growth.

What you'll be doing

• Set the paid social strategy across prospecting, consideration, conversion and retargeting, making sure activity supports our wider paid media strategy.
• Translate campaign priorities into clear audience plans, creative briefs and media plans.
• Manage channel investment within the agreed budget, optimising spend against commercial and incremental outcomes.
• Lead testing across creative, audiences, formats and landing experiences to understand what works and where performance can improve.
• Use revenue, customer acquisition cost, return on advertising spend and contribution measures to assess performance and guide investment decisions.
• Understand how paid social contributes to new customer growth, demand and reach, alongside immediate conversion.
• Work with Trading, Finance, Data and Campaigns to align activity with commercial priorities and share performance insight.
• Direct specialist execution and reporting, ensuring the channel plan is delivered effectively and learning informs future activity.

What you’ll bring

• Experience planning and managing paid social across the full funnel, from prospecting and demand generation to conversion and retargeting.
• A strong commercial mindset, with experience managing significant channel investment and working towards clear performance targets.
• The ability to turn campaign objectives into effective audience strategies, creative approaches and media plans.
• Strong analytical skills and confidence using performance data to optimise spend and assess incremental impact.
• Creative judgement and an appetite for testing different messages, audiences and formats to improve results.
• The ability to work collaboratively across Paid Media, Trading, Finance, Data and Campaigns, while taking ownership of the paid social agenda.
• Experience directing specialist execution and helping others deliver against channel priorities.

Holidays

• 33 days, including bank holidays
• 24/7 Virtual GP access
• Private medical insurance – single cover
• Annual free at-home health testing kit (after 6 months' service)
• Access to our Employee Assistance Programme and a network of Mental Health First Aiders whenever you need support

Financial Wellbeing

• Workplace pension with 5% employer contribution
• Life assurance (2x salary, after 6 months' service)

Reward

• Annual bonus (subject to company and individual performance) up to 10%
• £50 Colleague product allowance on Holland & Barrett products (after 6 months' service)
• Access to cashback and discounts from a wide range of retailers
• 25% colleague discount, available in store and online
• Free Wellhub membership, with discounted access to gyms, studios and premium wellbeing apps
• Cycle to Work scheme

Ready to help H&B get more from its paid social investment? If you can combine creative thinking, audience insight and commercial performance to build demand and drive profitable growth, take the next step and apply through the internal vacancy page.

About Holland & Barrett

We exist to make health and wellness a way of life for everyone, adding quality years to life. With more than 150 years of experience, we bring together knowledge, evidence-led thinking and practical support to help people move forward on their own wellness journeys. Our marketing helps connect more people with the products and support that can make a difference to their lives.

Inclusion & accessibility statement

We want every colleague to feel included and able to bring their experience and perspective to work. If you need an adjustment to support you through the application process, please let the hiring team know.

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