Paid Social Manager

Lever, Inc.; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

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Health insurance

Flexible working

Job summary

Numan in London seeks a Paid Social Manager to own Meta Ads activity day-to-day, reporting to the Head of Growth. You’ll turn strategy into live campaigns, optimise budgets, and manage feeds in Smartly while collaborating with the growth team.

You’ll bring 3–5 years hands-on experience with Meta Ads Manager, a sharp eye for creative performance, and a data-driven approach. The role offers strong coaching, growth opportunities and a generous benefits package.

Qualifications

• 3–5 years in paid social, most of it hands-on in Meta Ads Manager at meaningful spend.
• Speed and accuracy in Meta: you can build an account from scratch, restructure one and push large ad uploads live cleanly.
• A sharp eye for creative performance, with a point of view on video vs static and UGC vs hi-fi that you can back with data.
• Experience turning creative analysis into insights a creative team can act on.
• Hands-on experience running landing page or on-site tests.
• Sound analytical habits: you can say what changed, why it changed and what you'd do next.
• An AI-first instinct for tools and automation that remove friction from the day.
• A real appetite to learn from an expert, ask good questions and take on more as you grow.
• High execution energy and ownership; you get things live without waiting for the perfect brief.

Responsibilities

• Build and launch campaigns quickly and accurately in Meta Ads Manager, from new account builds to large ad uploads.
• Implement the Senior Paid Social Lead's strategy, including account structure changes as the platform and our approach evolve.
• Optimise daily across budgets, bidding, audiences and placements, with a clear reason behind every change.
• Keep the account healthy: watch performance and platform diagnostics, catch issues early and dig into the cause.
• Handle ad policy, disapprovals and account restrictions within healthcare compliance guardrails.
• Manage feeds in Smartly and help build out template-led production, for example Hook × Body × CTA for video.
• Keep bulk uploads, naming conventions and QA tight so hundreds of ads can go live without errors.
• Find ways AI and automation can speed up launches, QA and reporting.
• Analyse creative performance across formats (Reels, Stories, Feed), asset types (video and static) and styles (UGC and hi-fi).
• Use Motion and our BI tools to find the hooks, angles and messages that win.
• Turn what you find into insights and hypotheses the creative team can brief from, then see those ideas through to live tests.
• Run the creative testing programme day to day and keep a clear record of what wins and why.
• Plan and run landing page tests with the Growth team, and read the results through to CAC and CM2.
• Report on performance against CAC, LTV and payback as well as platform metrics, and explain what's driving change.
• Support signal quality work with the data team, including CAPI, event setup and value-based optimisation.
• Work with brand, creative, CRO and data as part of one growth team

Skills

Paid social

Meta Ads Manager

Creative analysis

Landing page testing

Analytical habits

AI tooling

Fast execution

Ownership

Tools

Meta Ads Manager

Smartly

BI tools

Job description

About Numan

Founded in 2018, we’ve already grown to be a 300+ team distributed across the globe, united by a singular mission: empowering people to take control of their health.

Numan is transforming health: we’ve built a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to maximise life.

To deliver on our transformative mission, we are guided by our 5 company values:

• Patients first.
• Learn fast.
• Own the quality.
• Succeed together.
• Care deeply.

Backed by top-tier investors, Numan is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission!

The Role

We're looking for a Paid Social Manager to run Numan's Meta account hands-on, every day. Reporting into the Head of Growth, you'll work closely with our Senior Paid Social Lead and turn their strategy into live activity: account structure changes, ad uploads, optimisation and feed management in Smartly.

You'll also be part of a growing creative engine. We ship hundreds of new assets a month, and your analysis of what's working, and why, goes straight into the briefs that produce our next winning ads.

You're fast in Meta. You can build out an account, get a big batch of ads live cleanly and make considered optimisation calls without a step-by-step brief. You have opinions on creative, such as why a hook worked or why a UGC ad beat a hi-fi one, and you back them with data. You also reach for AI and tooling to take the repetitive work out of the day.

In return you get close coaching from a specialist who lives in Meta, and an expert growth team, with room to grow into a bigger paid social and growth remit.

What you'll do

• Build and launch campaigns quickly and accurately in Meta Ads Manager, from new account builds to large ad uploads
• Implement the Senior Paid Social Lead's strategy, including account structure changes as the platform and our approach evolve
• Optimise daily across budgets, bidding, audiences and placements, with a clear reason behind every change
• Keep the account healthy: watch performance and platform diagnostics, catch issues early and dig into the cause
• Handle ad policy, disapprovals and account restrictions within healthcare compliance guardrails
• Manage feeds in Smartly and help build out template-led production, for example Hook × Body × CTA for video
• Keep bulk uploads, naming conventions and QA tight so hundreds of ads can go live without errors
• Find ways AI and automation can speed up launches, QA and reporting
• Analyse creative performance across formats (Reels, Stories, Feed), asset types (video and static) and styles (UGC and hi-fi)
• Use Motion and our BI tools to find the hooks, angles and messages that win
• Turn what you find into insights and hypotheses the creative team can brief from, then see those ideas through to live tests
• Run the creative testing programme day to day and keep a clear record of what wins and why
• Plan and run landing page tests with the Growth team, and read the results through to CAC and CM2
• Report on performance against CAC, LTV and payback as well as platform metrics, and explain what's driving change
• Support signal quality work with the data team, including CAPI, event setup and value-based optimisation
• Work with brand, creative, CRO and data as part of one growth team

What we're looking for

• 3–5 years in paid social, most of it hands-on in Meta Ads Manager at meaningful spend
• Speed and accuracy in Meta: you can build an account from scratch, restructure one and push large ad uploads live cleanly
• A sharp eye for creative performance, with a point of view on video vs static and UGC vs hi-fi that you can back with data
• Experience turning creative analysis into insights a creative team can act on
• Hands-on experience running landing page or on-site tests
• Sound analytical habits: you can say what changed, why it changed and what you'd do next
• An AI-first instinct for tools and automation that remove friction from the day
• A real appetite to learn from an expert, ask good questions and take on more as you grow
• High execution energy and ownership; you get things live without waiting for the perfect brief

Our benefits include

• - Share options.
• - 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).
• - Health insurance withVitality.
• - Electric car salary sacrifice scheme with Octopus.
• - Enhanced maternity and parental leave.
• - A day off on your Birthday!
• - Nursery benefit provided by YellowNest.
• - Employee assistance programme (access to therapy, financial planning and discounts).
• - Generous pension (includes both employee and employer contributions).
• - Flexible working options, including a dog-friendly office in Farringdon.
• - Personal training and development budget via Learnerbly.
• - Wellhubmembership, giving you access to over 2,000 locations in the UK.
• - Cycle to work scheme.
• - Season ticket loan.
• - Discount on Numan products for your friends and family.
• - Paid volunteering days.
• - An additional 2 weeks off once you reach your 5th anniversary with Numan.

Diversity at Numan

At Numan, people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring.

We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued.

Embracing diversity isn't just our goal; it’s our strength, driving us towards a more inclusive future.